Doubling Center Expansion and Delivering 36% Sales Increase

Client Background: Lifestyle Lift had been handling direct response television in house for a number of years using various creatives. With company growth, it had become increasingly challenging to manage all the aspects of their campaigns with existing systems and internal resources.

Client Challenge: Lead levels were decreasing while CPLs were increasing. Lifestyle Lift needed to generate target number of weekly leads to fill their centers.

Our Solution: The Hawthorne team developed and implemented media planning, execution, optimization and reporting for national and local center performance.

Campaign Results: Lifestyle Lift experienced unprecedented growth from 35 centers to over 70 through Hawthorne's proprietary analytics and predictive modeling. Cost per Appointment improved by more than 18%, operation cost efficiencies and annual sales increased by 36%.


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