DRTV Media
SETTING THE STANDARD
When it comes to media planning, buying, analysis and management for Short and Long Form DRTV, Hawthorne has earned its reputation as best-in-class. Using proprietary technologies and highly-seasoned media buying and management talent, we consistently optimize our client's media investments and ROI.
Our Superior DRTV Analytics System: TimeTrack™
TimeTrack™ is our core reporting and analytics system. Beginning in 1989, this sophisticated proprietary software system was developed exclusively by our staff to exceed the needs of our most complex campaigns. Monitoring Long Form and Short Form media buys and results in minute detail, the many features of TimeTrack™ provide accuracy and increased profitability for media campaigns. The system has over 100 standard reports, and generates numerous custom reports for your specific needs. Also available from your desktop, TimeTrack™ is extremely flexible, and analytically superior to any other DRTV reporting and analytics system.
The Most Experienced Media Team in DRTV
Hawthorne's DRTV media-buying team is respected throughout the industry for its experience, professionalism, sharp negotiating and consistent delivery of budgets and results. Our buyers are highly motivated and aggressive, and are incentivized to deliver profitable bottom-line performance. Our buyers have an aggregated 137 years of DRTV experience, with an average of 12.5 years experience per buyer. No other agency in the industry comes close to having this depth of knowledge and experience of DRTV media, nor the steady passion for peak performance.
