MINT

CASE STUDY

Doubling Center Expansion and Delivering 36% Sales Increase

Client Background: New product introduction needed for Mint Robotic Hardwood Floor Cleaner.

Client Challenge: High price point ($199). Breakthrough technology required demonstration and explanation. Mint needed to lift retail sales specifically at Bed Bath & Beyond.

Our Solution: Short Form DRTV retail driver with "key outlet" logo tags and URL. Powerful before and after demonstrations. GPS technology and usage benefits.

Campaign Results: Creative and media strategies were incorporated to support 400% increase in sales year over year. Mint was purchased by iRobot Corporation last year.

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