Client Background: Competition from local window replacement companies was getting fierce and taking market share away. Pella wanted to implement a cost-effective means of generating calls, leads and consumer opportunities using DRTV.
Client Challenge: Emotionally reach husband/wife decision makers with a brand message of ease and affordability.
Our Solution: Create a family-friendly Short Form TV spot with a problem/solution arc, show how easy and affordable the Pella window replacement process actually is and demonstrate the beautiful outcome.
Campaign Results: Award-winning spot that has been highly effective in lead generation on a national scale for Pella.VIEW COMMERCIAL