SANDISK

CASE STUDY

Memorable Messaging Translates to 225% Increase in Sales

Client Background: SanDisk wanted to measurably lift SanDisk Memory Vault sell through at Walmart stores via DRTV.

Client Challenge: Bring to life and build value for a static product with "preventative" benefits, aimed at female digital photo enthusiasts 35-54.

Our Solution: Create and air :60-second spot with Walmart tag in local markets that builds emotion and value, combining brand production values and DRTV principles.

Campaign Results: Compared to prior period baseline sales and control market sales during the three-week TV test period, total Walmart sales increased more than 225%.

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