Creative Director, Paul Allen, is a well-known DRTV veteran with more than twelve years experience. He has won numerous awards for his writing, producing and directing and quite likely has had more shows ranked in the top 50 of the IMS report than any other single person. His expertise at crafting successful Long and Short Form campaigns has put him in high demand. Past clients include AOL, Clorox, Microsoft, NutriSystem, Orange Glo, Oreck, Procter & Gamble and more.
At Hawthorne Direct, Paul oversees all aspects of the creative process on both DRTV and Videoactive projects, from concept through completion. He works closely with clients to ensure their goals are met and that they receive the most powerful creative executions possible across all channels. He specializes in seamlessly integrating his clients’ DRTV campaigns with their web and other marketing efforts to maximize results.
Prior to his career in direct response, Paul worked in both traditional spot production and independent film.
