The Hawthorne Brain Trust

The most experienced team in integrated response

No other direct response marketing agency has the experience, talent and capabilities offered by the Hawthorne Brain Trust. This highly collaborative team of experts reflects over 200 years of direct response experience, with most having 15+ years creating and managing DR campaigns across multiple channels.

Leadership

Tim Hawthorne Chairman / Executive Creative Director

Considered by many to be the "Father of the Modern Infomercial," Tim has been a leader and pioneer in the industry since the beginning.

Thomas Kelly Chief Executive Officer/President

Thomas provides leadership in strategic growth and operations for the agency.

Marketing/Account Management

Mark Ratner Sr. Vice President - Marketing Services/Account Management

An industry pioneer, Mark has led some of the most successful DRTV campaigns in history.

Bob Moore Vice President - Marketing Services/Account Management

With Hawthorne from day one, Bob has directed many of the agency's most successful projects.

Gene Silverman Vice President - Marketing Services/Account Management

Recognized industry expert and spokesperson, Gene has been driving client success since 1989.

Sarah Ledger Director of Marketing

Sarah is a talented project manager with 20 years of experience in the areas of marketing, advertising, and public relations.

Jessica Hawthorne-Castro Director of Client Services

Representing the new generation of Hawthorne Direct, Jessica joins forces with her father and heads up the Western Regional Office in Los Angeles.

Karla Crawford Kerr Director of Business Development

With a passion for DRTV products, Karla provides leadership for numerous industry committees and has worked with many of the agency's most successful campaigns.

Media/Media Account Management

Jeff Copsey Director of Media

With a wealth of experience in buying and selling Long and Short Form DRTV media, Jeff oversees Hawthorne's media buying team.

Mary Papp Director of Media Account Management

Mary oversees all of the agency's media campaigns and operations - consistently delivering impeccable client service and successful results.

Creative

Paul Allen VP Creative Director

Paul has touched many of the industry's most successful campaigns - with more shows ranked in the top 50 of the IMS report than any other single person.