The Hawthorne Brain Trust
The most experienced team in integrated response
No other direct response marketing agency has the experience, talent and capabilities offered by the Hawthorne Brain Trust. This highly collaborative team of experts reflects over 200 years of direct response experience, with most having 15+ years creating and managing DR campaigns across multiple channels.
Leadership
Tim Hawthorne Chairman / Executive Creative Director
Considered by many to be the "Father of the Modern Infomercial," Tim has been a leader and pioneer in the industry since the beginning.
Thomas Kelly Chief Executive Officer/President
Thomas provides leadership in strategic growth and operations for the agency.
Jessica Hawthorne-Castro Director of Client Services
Representing the new generation of Hawthorne Direct, Jessica joins forces with her father and heads up the Western Regional Office in Los Angeles.Marketing/Account Management
Mark Ratner Sr. Vice President - Marketing Services/Account Management
An industry pioneer, Mark has led some of the most successful DRTV campaigns in history.
Bob Moore Vice President - Marketing Services/Account Management
With Hawthorne from day one, Bob has directed many of the agency's most successful projects.
Gene Silverman Vice President - Marketing Services/Account Management
Recognized industry expert and spokesperson, Gene has been driving client success since 1989.
Sarah Ledger Director of Marketing
Sarah is a talented project manager with 20 years of experience in the areas of marketing, advertising, and public relations.
Karla Crawford Kerr Director of Business Development
With a passion for DRTV products, Karla provides leadership for numerous industry committees and has worked with many of the agency's most successful campaigns.
Ed Lohmann Director, New Business Development
Ed has spent 20+ years in marketing/advertising, with experience on the agency, media and client sides.
Michael Newman Director, New Business Development
Michael has extensive experience in developing marketing opportunities for Fortune 1000 companies.Media/Media Account Management
Jeff Copsey Director of Media
With a wealth of experience in buying and selling Long and Short Form DRTV media, Jeff oversees Hawthorne's media buying team.
Mary Papp Vice President of Media Account Management
Mary oversees all of the agency's media campaigns and operations - consistently delivering impeccable client service and successful results.Creative
Paul Allen Vice President - Creative Director
Paul has touched many of the industry's most successful campaigns - with more shows ranked in the top 50 of the IMS report than any other single person.
Steven Schott Executive Producer
With 25 years of experience in live theater, motion pictures, and television projects, nothing is impossible for Steve.Digital
Aaron Raymond Director of Digital and Interactive
Aaron has extensive experience with digital and interactive media.
Dr. Stephen Kelley Chief Technical Officer
Stephen manages the Hawthorne Direct information systems team, with over 30 years of experience in the information technology industry.Human Resources
Tammy Shull Human Resources Manager
Tammy provides leadership in strategic planning and talent management, with extensive background and education in Human Resources.About Us
Brain Trust Bios
Mark Ratner
Sr. Vice President - Marketing Services/Account Management
Mark Ratner, Senior Vice President - Marketing Services/Account Management, participates in every aspect of each client's campaign, through creative, production, media, and integrated marketing. Mark has been involved in the direct response industry for more than a decade. He is one of the industry's pioneers in direct response marketing and a leading expert in offer development/testing to boost campaign performance and profitability. He led the development of TimeTrack™, the first and most sophisticated software for analyzing direct response media and providing clients with online, real-time media information.
Mark has led the account teams of some of the most successful DRTV campaigns in history. Major clients in his portfolio include Nissan, Discover Card, Apple, Aero Products, U.S. Navy, Oreck, One World Live, Telebrands, Bose, Jenny Craig and many more.
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