TIM HAWTHORNE
DIRECT RESPONSE PIONEER

Chairman/Executive Creative Director

Tim Hawthorne is considered by many to be the "Father of the Modern Infomercial." As Founder, Chairman, and Executive Creative Director of Hawthorne Direct, Tim brings to his company and staff of 80 professionals not only a wealth of intensive experience in broadcast television producing, directing, writing, and editing, but a vision of what interactive advertising can become. Tim is author of the direct response classic, The Complete Guide to Infomercial Marketing. This is a must-read for anyone considering the immense opportunity using Long Form DRTV Marketing.

Tim is a co-founder of the Electronic Retailing Association (ERA) and a sought-after speaker, delivering over 70 presentations worldwide. In September 2006, Tim received ERA's prestigious Lifetime Achievement Award.

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