BEHIND THE SCENES. AHEAD OF THE TRENDS.
Marketing-Noise-is-Louder-than-Ever

Standing Out When Marketing Noise is Louder than Ever

00Agency PressTags: , , , , , ,

By Jessica Hawthorne-Castro 

Original Publication: MarTechSeries.com 

Date of Publication: July 26, 2018

Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore

In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data, it’s becoming harder for marketers to stand out and rise above the noise.

Read More
Encourage more Diversity in the Agency World

12 Ways To Encourage More Diversity In The Agency World

00Agency PressTags: , , , , ,

Author: Forbes Agency Council

Original Publication: Forbes

Date Published: August 12, 2018

There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that needs to be done to balance out the playing field.
We asked members of the Forbes Agency Council for their best hiring tips for a diverse workforce.

Read More
Entertainment Industry

4 Career Lessons Learned from the Entertainment Industry

00Agency PressTags: , , , , ,

Author: Jessica Hawthorne-Castro

Original Publication: The Ladders

Date Published: August 2, 2018

Climbing your way up the corporate ladder in any industry takes a certain type of grit, but it’s especially so in the entertainment world. Chalk full of ambitious, smart people who are following their creative dreams, only the strongest survive. But the experience provides good life lessons to take away in any facet of life or job.

Read More
Editorial-Calendar-On-Track-1200x1015

12 Planning Strategies to Keep Your Editorial Calendar on Track

00Agency PressTags: , , , ,

Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 28, 2018

Creating content has quickly become one of the core activities for most brands’ marketing teams. Blog posts, social media, videos and other assets serve to establish a company’s expertise while building trust and interest with their current and potential customer base.

As the demand for unique, original content continues to grow, the best way to keep up is a solid,

Read More
How Voice Technology Is Changing The Way We Work

How Voice Technology Is Changing The Way We Work

00Agency PressTags: , , , , , , , , , , ,

Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 27, 2018

How many times have you set a reminder, sent a message or searched for the answer to a question, simply by speaking into your phone? Voice technology, combined with built-in AI assistants like Siri and Cortana, have made these situations commonplace, and it’s changing the way we live our daily lives.

But voice technology isn’t just useful in the consumer realm: Businesses can —

Read More
JHC

Jessica Hawthorne-Castro Receives Multiple Leadership Honors

00Agency PressTags: , , , , , , ,

LOS ANGELES, July 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced that the company’s CEO, Jessica Hawthorne-Castro, has been recognized with three significant industry honors: she has been named winner of the 2018 Finance Monthly CEO Award, has been honored in the CEO Today Business Woman of the Year Awards 2018, and is a nominee for the 2018 Los Angeles Business Journal Women’s Council & Awards.

Read More
Jessica Hawthorne-Castro

CEO Today’s Business Women of the Year 2018

00Agency PressTags: , , , ,

Jessica Hawthorne-Castro is CEO of Hawthorne, a leading Los Angeles based advertising agency specializing in analytics-driven campaigns.

As CEO, Hawthorne-Castro has been recognized throughout the professional community as a leader in the marketing revolution of advertising where art meets science. The company specializes in analytics-driven campaigns and offers a complete service approach that includes media planning and buying, analytics, campaign management, strategic planning and award-winning creative development. She joined Hawthorne 11 years ago as VP,

Read More
Jessica HC12

Increase Customer Engagement With Data-Driven Marketing

00Agency PressTags: , , , , , , ,

By Jessica Hawthorne-Castro (YPO Los Angeles)

Original Publication: YPO.Org

How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs.

There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make good decisions and improve engagement with both existing and future customers.

Read More
Hawthorne Logo

Hawthorne Sweeps Up 30 Awards In 2018 Honoring Its Creative Work

00Agency PressTags: , , , , , ,

The prizes include the Telly Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards

LOS ANGELES, June 12, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 30 creative awards thus far in 2018. The awards—granted by four different organizations and recognizing 16 different Hawthorne campaigns—highlight the high-quality, results-driven work that the agency consistently creates for its clients.

Hawthorne combines persuasive brand messaging with best-in-class analytic systems to consistently create effective,

Read More
Forbes Agency Council

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

00Agency PressTags: , , , , , ,

Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 3, 2018

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not faceless businesses. That’s why it’s in your brand’s best interest to show your human side in social media interactions and posts.

Read More