BEHIND THE SCENES. AHEAD OF THE TRENDS.
Hawthorne Logo

Hawthorne Sweeps Up 30 Awards In 2018 Honoring Its Creative Work

00Agency PressTags: , , , , , ,

The prizes include the Telly Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards

LOS ANGELES, June 12, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 30 creative awards thus far in 2018. The awards—granted by four different organizations and recognizing 16 different Hawthorne campaigns—highlight the high-quality, results-driven work that the agency consistently creates for its clients.

Hawthorne combines persuasive brand messaging with best-in-class analytic systems to consistently create effective,

Read More
Forbes Agency Council

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

00Agency PressTags: , , , , , ,

Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 3, 2018

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not faceless businesses. That’s why it’s in your brand’s best interest to show your human side in social media interactions and posts.

Read More
Dropping-1200x582

10 Places To Look When Your Website Traffic Is Dropping

00Agency PressTags: , , , , , ,

Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 2, 2018

For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. That’s why a sharp decline in traffic sends the average business into full-on panic mode.

While you should be concerned about a sudden dip in site visits, there’s often a logical explanation for it, if you know where to look.

Read More
Autonomous Vehicle

Autonomous Vehicles Will Be A New Opportunity For Marketers

00Agency PressTags: , , , , ,

Author: Forbes Agency Council;  Jessica Hawthorne-Castro

Original Publication: Forbes

Date Published: June 4, 2018

Autonomous vehicles have been at the forefront of innovative thinking and development for some time now, and automakers are already exploring how they can fit into this new future.

Earlier this year, Toyota announced its vision to transform from a car company into a mobility company, while the Ford Motor Company is creating a reliable future of transportation through a systems-based approach for smart cities.

Read More
Hawthorne Logo

Hawthorne to Present May 30th Webinar on DRTV (Direct Response Television) Basics

00Agency PressTags: , , , , , , ,

LOS ANGELES, May 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced the company will host a webinar entitled, “DRTV 101 for Brand Marketers: The Expanding Role of DRTV in the Brand Marketing World” on Wednesday, May 30, 2018 from 1-2pm ET. There will be an introduction to the webinar by Hawthorne’s CEO Jessica Hawthorne-Castro. Hawthorne’s Chief Strategy Officer, George Leon, and Senior Vice President of Marketing at Le Tote,

Read More
George-Leon

Hawthorne’s George Leon To Speak At Digital Hollywood Spring 2018

00Agency PressTags: , , , ,

LOS ANGELES, May 08, 2018 /PRNewswire/ — George Leon, Hawthorne’s Chief Strategy Officer, will be speaking at Digital Hollywood Spring 2018. The session, titled “Producing for Film/TV, Branded Entertainment and Influencer Marketing Programming,” will provide insight from six industry leaders on how brands can leverage creative content to execute unforgettable campaigns.

Digital Hollywood brings together industry influencers across film/TV, brands & advertising, finance & dealmaking, and AR/VR/MR. The event will take place from May 22-24,

Read More
Forbes Agency Council

Building Your First Content Strategy? Nine Pro Tips For Success

00Agency PressTags: , ,

Author: Forbes Agency Council

Original Publication: Forbes Agency Council

Date Published: May 4, 2018

In recent years, most marketers have taken the cliché phrase “content is king” to heart, making content the core of their overall advertising strategy. Even brand new businesses are aware of the importance of content, but it’s often overwhelming to build your first content marketing strategy from the ground up. How much attention should be given to blogging,

Read More
Remote Control

Brand Lift: Why TV Ads Are Key to Marketing Houseware and Hardware Products

00Agency PressTags: , , , , , , , , ,

Author: Jessica Hawthorne-Castro, CEO

Original Publication: ERA Blog

Date Published: April 5, 2018

Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a fragmented media environment. Many institutions that built and supported U.S.

Read More
Offline Marketing

How To Effectively Reach Your Audience Through Offline Marketing

00Agency PressTags: , , , , , , ,

Author: Jessica Hawthorne-Castro, CEO

Original Publication: Forbes Agency Council

Date Published: April 3, 2018

A decade ago, deciding which marketing media to invest in was simpler and the outlets far fewer. You basically went with offline, online or a combination of both. Now, with more platforms and distractions, brands need to be smarter and more strategic about their targeting to reach the same audience size that they previously did.

Read More
Jessica Hawthorne-Castro

10 Tips To Follow Now: The Road To CEO

00Agency PressTags: , , , ,

Author: Jessica Hawthorne-Castro, CEO

Original Publication: Ms. Career Girl

Date Published: March 22, 2018

That bit of wisdom from the legendary Estee Lauder has served me well in my journey from career girl to CEO. It’s one thing to set your goal at the top. It’s another thing altogether to create an action plan to make it happen. But it’s never too early to start, and while everyone takes a different path,

Read More