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Brand Lift: Why TV Ads Are Key to Marketing Houseware and Hardware Products

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: ERA Blog

Date Published: April 5, 2018

Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a fragmented media environment. Many institutions that built and supported U.S.

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Offline Marketing

How To Effectively Reach Your Audience Through Offline Marketing

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: Forbes Agency Council

Date Published: April 3, 2018

A decade ago, deciding which marketing media to invest in was simpler and the outlets far fewer. You basically went with offline, online or a combination of both. Now, with more platforms and distractions, brands need to be smarter and more strategic about their targeting to reach the same audience size that they previously did.

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Jessica Hawthorne-Castro

10 Tips To Follow Now: The Road To CEO

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: Ms. Career Girl

Date Published: March 22, 2018

That bit of wisdom from the legendary Estee Lauder has served me well in my journey from career girl to CEO. It’s one thing to set your goal at the top. It’s another thing altogether to create an action plan to make it happen. But it’s never too early to start, and while everyone takes a different path,

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Communitas Award

Hawthorne Wins Communitas Award Recognizing Excellence in Corporate Social Responsibility

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LOS ANGELES, March 22, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a 2018 Communitas Award for its leadership and excellence in community service and corporate social responsibility. The Communitas Awards recognize exceptional businesses that unselfishly give of themselves and their resources to their communities. The award is a testament to Hawthorne’s deep and ongoing commitment to giving back.

“Our judges found that Hawthorne clearly exhibits the spirit of communitas,

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PR & Marketing Excellence Award 2018

Hawthorne Wins Public Relations and Marketing Excellence Award

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LOS ANGELES, March 15, 2018 /PRNewswire/ — The Business Intelligence Group recently announced that Hawthorne has won “Marketing Agency of the Year” in the 2018 Public Relations and Marketing Excellence Awards. Hawthorne, a creative, technology-driven advertising agency, specializes in data-focused ad campaigns to support business growth for an expansive base of Fortune 500 brands like Gerber, Spectrum and HomeAdvisor

“I couldn’t be happier about this well-deserved recognition for the Hawthorne agency and I’m proud to see that our work has earned accolades from the Business Intelligence Group,”

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Digital Privacy

Digital Advertising and Consumer Privacy: Three Trends to Watch

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: MarTech Advisor

Date Published: March 9, 2018

More and more advertisers are using consumer data and advanced digital technologies to deliver campaigns personalized to individual consumers. But with these developments come concerns. How can advertisers deliver compelling, targeted campaigns, and still honor consumer privacy?

The opportunity to deliver exactly the information consumers are looking for while promoting our clients’ businesses and products seems like a win-win situation.

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Forbes Agency Council

When Hiring An Agency, Look For These 11 Traits

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: March 5, 2018

Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals.

According to a report by the Association of National Advertisers

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forbes

Hawthorne Accepted into Forbes Agency Council

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Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Jessica joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

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Forbes Agency Council

9 Expert Tips For Achieving Maximum Success With Your Digital Agency

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: March 2, 2018

Attaining success with your business is the goal of every digital agency owner. You strive to do better than the year before and work harder than ever to accomplish your goals for every quarter. As much as you try, you may face obstacles that are preventing you from reaching your revenue goals, especially when you are a new agency owner.

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Jessica Hawthorne-Castro

2018: The Year Ahead and Beyond

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: LinkedIn

Date Published: February 8, 2018

We have firmly been in Connected Age and we are catapulting into the Data Age. The Consumer Electronics Show is always a good way to kick off the New Year displaying the latest in AI, autonomous vehicles, 5G, smart cities, IoT, robotics, digital health, AR, VR, and more. Walking through some of the 2.75 million net square feet of the 3,900 exhibitors,

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