BEHIND THE SCENES. AHEAD OF THE TRENDS.
black-friday-cyber-money

Priming the Omnichannel for Black Friday and Cyber Monday

00Agency Press

Author: Jessica Hawthorne-Castro, CEO

Original Publication: MarTech

Date Published:  November 7, 2017

There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday.

Digital sales, which includes online and mobile, are clearly the bright spots in retail.

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leadership_02

Four Reasons Why It’s Time to Go Mobile

00Agency Press

Author: Jessica Hawthorne-Castro, CEO

Original Publication: ER Magazine

Date Published: Sep/Oct 2017

At first, mobile advertising was folded under the same umbrella as social media, QR codes, and various other direct-to-consumer methods that surfaced during web 2.0. But as the number of smartphone-toting consumers grew to enormous proportions—roughly three-quarters of Americans (77 percent) now own a smartphone, up from 35 percent in 2011, according to Pew Research—mobile has taken on a life of its own.

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TEENS LEAVING FACEBOOK

Snapchat and Instagram Lure Teens Away from Facebook at an Increasing Rate

00Agency Press
    • People under age 20 are becoming less enamored with Facebook, and more engaged by Snapchat and Instagram. Although the number of U.S. Facebook users overall has risen 2.4% (to 173M) in 2017, those aged 12 to 17 will drop by 3.4% (to 14.5M). While 82% of this age group currently frequents Facebook, only 76% of them are expected to do so in 2021. Teens continuing to visit Facebook typically log in less frequently,
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IMG_0944

Hawthorne’s Media and Media Operations Teams Contribute to Noah’s Ark Animal Foundation

00Agency Press
  • Pictured with check (left to right):  Dawn Hauck, Noah’s Ark Director and Jordan Veatch, Hawthorne
  • Pictured with dog (left to right):  Cooper the Dog, recently adopted and Jordan Veatch, Hawthorne
  • Pictured with group (left to right): Brandy Septer, Jordan Veatch, Mandy Wagler and Sheryl Bergren

 

Hawthorne’s Media and Media Operations Teams Contribute to Noah’s Ark Animal Foundation 

Hawthorne’s Media and Media Operations teams recently contributed to Noah’s Ark Animal Foundation. 

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leadership_02

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

00Agency Press

Author: Jessica Hawthorne-Castro / Sudipto Ghosh

Original Link: https://martechseries.com/mts-insights/interviews/interview-jessica-hawthorne-castro-ceo-chairman-hawthorne/

Date Published:  October 18, 2017

 

MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company?
I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in attribution systems,

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logo-badge

Hawthorne Awarded in the 2017 Inc. 5000 List: America’s Fastest-Growing Private Companies

00Agency Press

Los Angeles, October, 12, 2017 – Today, Inc. magazine hosted it’s 2017 Inc 5000 Awards Gala and Hawthorne was awarded the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc.

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global

GOING GLOBAL: SIX TIPS FOR MARKETING YOUR BUSINESS ON THE INTERNATIONAL STAGE

00Agency Press

Marketers are increasingly looking to the global landscape to open new revenue streams, expand access to talent, diversify, and gain exposure to global investments for the businesses they support. In fact, the latest World Bank data states a whopping 58 percent of global gross domestic product (GDP) is related to foreign trade. And while global commerce used to be about major multinational companies trading goods, e-commerce and digital globalization have broadened that reach to encompass developing countries and billions of individuals,

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Different generations gardeners with digital tablet in the flower nursery

Should You Work for the Family Business to Gain Experience?

00Agency Press

For college students looking for experience, working for the family business might seem like a no brainer. But, is it a good idea? Can family members be objective enough to provide honest feedback? And will recruiters or hiring managers view working for your family as “real” experience?

Less than half of college seniors feel very prepared for a career, and if you’re considering this type of work arrangement to bolster your resume,

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Jessica Hawthorne-Castro Named to DMA ECHO Board of Governors

00Agency Press

Jessica Hawthorne-Castro, CEO/owner of Hawthorne, announced to

day that she has joined the DMA ECHO Board ofGovernors, the elite group behind one of the most coveted prizes in marketing. The vote was unanimous and Hawthorne-Castro’s first meeting with the board will be at the DMA’s annual ECHO Awards Gala, held Sunday, October 8th in New Orleans.

Hawthorne-Castro is a noted leader in the marketing and advertising industry. As CEO/owner of Hawthorne,

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Subscription Business Growth

Subscription Businesses Are Exploding with Growth

00Agency Press
  • Over the past three years, the number of visitors to subscription company websites has surged by over 800%. Such visits in April 2017 alone hit 37 million. A subscription business is a company that selects items that it believes you might like, and sends you a curated package, typically once a month. Some of the top subscription companies (ranked by April 2017 visits) include: Ipsy (5.2M visits), Blue Apron (4.2M), Dollar Shave Club (33M),
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