BEHIND THE SCENES. AHEAD OF THE TRENDS.
Jessica HC12

Consumer Privacy in the Digital Era: Three Trends to Watch

00Agency Press

Author: Jessica Hawthorne-Castro, CEO

Original Publication: TechZone360

Date Published: January 18, 2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on the horizon. According to the eMarketer report, digital comprised more than 36 percent total media ad spend in 2016. The forecast predicts digital will account for half of ad spend by 2021,

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23 Daily Habits Which Separate High Achievers From Everyone Else

00Agency Press

Want to make more money, achieve great things, do good in the world and be happy? Start by adopting these easy routines.

Author: Christina DesMarais

Original Publication: Inc.com

Date Published:  January 4, 2018

If getting ahead can seem like a struggle, know this: To be highly successful, you need to be highly disciplined. I’ve asked hundreds of executives and entrepreneurs about the things they do every day which help them succeed,

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SEO is Not Enough in the Age of Voice

00Agency Press

Author: John Francis

Title of piece: SEO is Not Enough in the Age of Voice

Original Link: Venture Beat

Date Published: December 10, 2017

With technology transforming virtually every aspect of our lives, it should be noted that many of the innovations we’re now seeing have existed for decades in science fiction novels and television. The capacity to talk to a computer (and have it talk

back) was a staple of Gene Roddenberry’s Star Trek,

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Customization Is King in a Selfie-Obsessed World

00Agency Press

Author: Jessica Hawthorne-Castro, CEO

Title of piece: Customization is King in a Selfie-Obsessed World

Original Link: ER Magazine

For decades, marketers have been segmenting their advertising strategies and messages to appeal to specific customer groups. By dividing their customer bases geographically, demographically, and behaviorally, marketers have been able to ensure the highest possible lead conversion and get the most from their ad spend.

Today, the same marketers are taking segmentation up a few notches in an effort to appeal to a mobile-powered,

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Hawthorne Sweeps Up 30 Creative Awards In Second Half Of 2017

00Agency Press

The prizes include the w3 Awards, Davey Awards, Aurora Awards, dotCOMM Awards, and Galaxy Awards.

LOS ANGELES, Nov. 30, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced it has won 30 creative awards in the second half of 2017, bringing its total to 59 so far this year, including 27 digital content awards. The awards, granted by five different organizations, recognized 13 campaigns across multiple categories and clients,

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Debate Continues Over Differences Between Men, Women CEOs

00Agency Press

Author: Jessica Hawthorne-Castro, CEO

Original Publication: FierceCEO

Date Published:  November 20, 2017

With more women taking the reins as CEOs, the debate is once again heating up as to whether they deliver different management styles than male CEOs.

For decades, some have argued that women can be too soft, while men, with their take-charge ways, fit the bill to become hard-driving executives.

But from a personality standpoint,

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Priming the Omnichannel for Black Friday and Cyber Monday

00Agency Press

Author: Jessica Hawthorne-Castro, CEO

Original Publication: MarTech

Date Published:  November 7, 2017

There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday.

Digital sales, which includes online and mobile, are clearly the bright spots in retail.

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Four Reasons Why It’s Time to Go Mobile

00Agency Press

Author: Jessica Hawthorne-Castro, CEO

Original Publication: ER Magazine

Date Published: Sep/Oct 2017

At first, mobile advertising was folded under the same umbrella as social media, QR codes, and various other direct-to-consumer methods that surfaced during web 2.0. But as the number of smartphone-toting consumers grew to enormous proportions—roughly three-quarters of Americans (77 percent) now own a smartphone, up from 35 percent in 2011, according to Pew Research—mobile has taken on a life of its own.

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TEENS LEAVING FACEBOOK

Snapchat and Instagram Lure Teens Away from Facebook at an Increasing Rate

00Industry Research
    • People under age 20 are becoming less enamored with Facebook, and more engaged by Snapchat and Instagram. Although the number of U.S. Facebook users overall has risen 2.4% (to 173M) in 2017, those aged 12 to 17 will drop by 3.4% (to 14.5M). While 82% of this age group currently frequents Facebook, only 76% of them are expected to do so in 2021. Teens continuing to visit Facebook typically log in less frequently,
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Hawthorne’s Media and Media Operations Teams Contribute to Noah’s Ark Animal Foundation

00Agency Press
  • Pictured with check (left to right):  Dawn Hauck, Noah’s Ark Director and Jordan Veatch, Hawthorne
  • Pictured with dog (left to right):  Cooper the Dog, recently adopted and Jordan Veatch, Hawthorne
  • Pictured with group (left to right): Brandy Septer, Jordan Veatch, Mandy Wagler and Sheryl Bergren

 

Hawthorne’s Media and Media Operations Teams Contribute to Noah’s Ark Animal Foundation 

Hawthorne’s Media and Media Operations teams recently contributed to Noah’s Ark Animal Foundation. 

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