BEHIND THE SCENES. AHEAD OF THE TRENDS.
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Jessica Hawthorne-Castro Selected as a Finalist For L.A. Biz’s Women of Influence 2017

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Hawthorne is proud to announce that the Los Angeles Business Journal has selected owner/CEO Jessica Hawthorne-Castro as a finalist for the L.A. Biz Women of Influence awards for the second year in a row. This program honors women business leaders who innovate, succeed and pay it forward. The winners will be announced at the Women’s Summit on Friday, June 23 at the JW Marriott Los Angeles L.A. Live.

In Women of Influence,

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Four International Trends to Watch in 2017

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Author: Jessica Hawthorne-Castro

Original Link: ER Magazine

Date Published: May – June Issue 2017

Some 95 percent of the world’s consumers reside outside of the United States, the U.S. Chamber of Commerce says, so the lure of the international marketplace is strong for marketers seeking new customers, business opportunities, and higher revenues. But while thinking beyond borders presents exciting opportunities for anyone wanting to take advantage of the world marketplace,

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SVP George Leon Participating and Speaking at the Mobilenomics Roundtable in Park City, Utah

00Agency Press

June 5, 2017

On Monday, June 5th, Hawthorne’s own George Leon will be participating and speaking in a Roundtable discussion at the Mobilenomics event in Park City, Utah. The conference, which began on June 4th and continues through June 6th, will be held at the Stein Eriksen Lodge at Deer Valley Resort. Mobilenomics is an invitation-only summit that aims to help brands enhance their mobile marketing campaigns and will address key areas of mobile media,

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Hawthorne Sweeps Up 29 Awards In 2017 Honoring Its Creative Work

00Agency Press

Original Publication: PR Newswire

Date Published: June 5, 2017

The prizes include the Telly Awards, American Advertising Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards

LOS ANGELES, June 5, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 29 creative awards in 2017, just five months into the year. The awards—granted by five different organizations and recognizing 17 different Hawthorne campaigns—showcase the high-caliber work that the agency consistently creates for its clients.

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Opinion Improving marketing ROI with data analytics

00Agency Press, Industry Research

Author: Jessica Hawthorne-Castro, CEO

Original Publication: Information Management

Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc.

For example, T-Mobile (and the other main carriers) consistently use big data analytics to spot the reasons for (and prevent) customer turnover.

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Transforming the Drive to Web Campaign

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Author: George Leon

Original Publication: EContent Mag

Drive to Web Campaigns

Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next campaign. This approach is outdated and doesn’t leverage the latest technology, tools, and marketing software that can help build more personalized and dynamic campaigns.

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DMN’s 2017 Women to Watch

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Author: DMN

Title of piece: DMN’s 2017 Women to Watch

Original Publication: DM News

Date Published: April 26, 2017

Keep your eye on these 20 rising stars.

When it comes to their careers, the 2017 Women to Watch have been riding a rocket ship. They’ve produced data-driven results, exemplified leadership, and implemented effective strategies. We can’t wait to see what these new CMOs and rising stars do next.

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Three Trends Shaping the Future of Consumer Privacy Online

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: ER Magazine

Date Published: March/April 2017 Issue

In November 2016, Verizon outlined a plan to combine consumers’ offline information—postal addresses, email addresses, device type, etc.—with browser cookies in order to be able to sync personally-identifiable data with an individual’s browsing history and mobile app usage. Following similar, previous announcements from Google and Facebook, Verizon is “accelerating its tracking efforts despite consumers’ privacy concerns,” according to an article at the tech news website Recode.

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2017 Retail Commerce Snapshot

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2017 Retail Commerce Snapshot
(eMarketer; March/April Report)

  • It is impossible to ignore today the tremendous impact of online shopping on sales overall. Although growth in total retail sales has been moderate, the rise in digital commerce paints a different picture – especially in the mobile arena.
  • Digital commerce is accounting for an increasing portion of total retail sales. Retail e-commerce is expected to hit $790 billion in 2021 (14% of total retail sales),
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Leveraging TV to Lift Brands

Leveraging TV to Lift Brands

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Author: Jessica Hawthorne-Castro, CEO

Original Link: MarTech

Date Published: April 13, 2017

Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach,

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