Driving consumers to key retail outlets can be complex and expensive. Whether you're a company with just one product, or a national brand with multiple products, it's imperative to educate consumers about your product(s) and motivate them to visit stores and make purchases.
If you're targeting your consumer through TV, radio, print, or online platforms, you're trying to identify the right channel mix and the strongest conversion. But without knowing precisely how to measure the response to your advertising (ROI), you're faced with the fundamental challenges of how to reconcile the high cost of advertising, lower advertising budgets and the constant need to lift retail numbers.
Hawthorne Direct will effectively lower your cost of media and increase retail response. Our agency utilizes exclusive tools to optimize the DRTV media platform, along with the ability to measure media ROI. The results are powerful: we have delivered retail sales lifts of over 100% for all our major brands.
Hawthorne Direct has developed an innovative Retail Response (RRTV) Model that can lower your media cost and predict the lift in sales. Some of our proprietary tools include:
- Strong and cost effective DRTV media - for both National & Local Markets
- Predictive Response Models
- Market Retail Penetration Indexing (MRPI)
- Web Attribution Model
- Response Mapping Tools
- National Roll-out Scalability
In addition, Hawthorne Direct creates and produces highly effective TV spots, which significantly strengthen our clients' brand image.
We've implemented our RRTV Model for some of the largest and most recognized names including 3M, Applica, Armor All, Braun, Black & Decker, Haan, Hamilton Beach, iRobot and Sandisk. The results are impressive.
After employing our RRTV Model for a major brand's small appliance, they experienced a 375% lift in retail sales at Wal-Mart. We have also implemented TV media strategies that have resulted in over 100% sales increases at Bed Bath & Beyond, Best Buy, Target and Home Depot.
If your current marketing solution is not generating low cost and effective retail lift, then you're missing out on valuable opportunities.
Call or email us today to learn how our RRTV Model can make a huge difference for your business.