Pella Corporation Grows Customer Base with DRTV and a "No Drama Promise."
Pella WindowsLead Generation
Short Form Television
Pella Corporation, a leader in the full-service window replacement industry, provides an easy and simple solution with a free in-home consultation to enhance their window sales. Hawthorne was hired to work with the Integer Group to develop and recommend an overall DRTV marketing, creative and media strategy to increase calls, leads and consumer opportunities for Pella. The demographic includes adults 35-64 years old, homeowners, usually with children. The Short Form campaigns feature Pella's "No Drama Promise", assuring complete care and accountability from first contact through installation. The TV campaigns have been highly effective in generating leads and in-home appointments, resulting in increased business for Pella.
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