From zero to almost 7,000 retailers, the Mint Automatic Floor Cleaner used direct response to launch its brand.
Introducing consumers to the Mint Automatic Floor Cleaner.
Mint had a bold, bold claim: its new robotic floor cleaner "cleans your floor so you don't have to." A successful product introduction campaign would therefore require high production values and offer credibility in spades. Hawthorne Direct delivered by building a dedicated micro site to convert web traffic to sales, and producing Long Form and Short
Form spots to demonstrate the technology and usage of the robotic floor cleaner.
Learn how you can get results:
Please call 641-472-3800 or email us at solutions@hawthornedirect.com
