From zero to almost 7,000 retailers, the Mint Automatic Floor Cleaner used direct response to launch its brand.
Introducing consumers to the Mint Automatic Floor Cleaner.
Mint had a bold, bold claim: its new robotic floor cleaner "cleans your floor so you don't have to." A successful product introduction campaign would therefore require high production values and offer credibility in spades. Hawthorne Direct delivered by building a dedicated micro site to convert web traffic to sales, and producing Long Form and Short Form spots to demonstrate the technology and usage of the robotic floor cleaner.
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