THE INTEGRATED
RESPONSE SOLUTION
Hawthorne's high-performance cross-channel model
Hawthorne Direct's Integrated Response Solutions model manages the consumer experience at multiple contact points. We orchestrate the strategic delivery of client-selling messages and brand imagery through all media channels. With the ability to track response through Short Form and Long Form TV, Digital, Mail and Print - and to deliver a single set of accountable metrics, we consistently optimize ROI and deliver efficient brand-lifting impressions. Keeping everything under one umbrella, Hawthorne Direct is the one solution for cross-channel marketing.
The Ultimate Analytics Tool: the Hawthorne Dashboard™
This is how we track it all. The Hawthorne Dashboard is our own powerful analytics tool for measuring, managing and reporting your campaign's success across every channel. It provides precise metrics to continually optimize a multi-channel campaign and deliver the maximum ROI. We know which ads work - and in what combinations.
How we track it all.
