The Hawthorne Dashboard™
Integrated Response Analytics
Hawthorne's proprietary reporting and analytics tool is a unique, web-based interactive dashboard that exhibits at-a-glance performance of all media, across all channels.
Functioning in nearly real-time, our Dashboard provides critical campaign data and allows testing of unique media combinations, messages, and offers to determine the optimal ROI.
Precise Cross-Channel Metrics
- Allows for astute and timely cross-channel media decision making
- Sorts and highlights critical data - by campaign and by varying creative versions
- Integrates with TimeTrack™, DRTV’s most sophisticated reporting system
- Creates a roadmap for optimal DR performance and ROI
- Delivers a competitive advantage through precise accountability
