Digital media is a cornerstone of Hawthorne's multi-channel response solutions, marrying top-notch creative with solid distribution across various channels on the web. Our Digital services are comprehensive and complete:
Fundamental to our digital solution is the use of what we've branded as Videoactive™ Websites. Digital video chapters, skillfully produced and positioned on a website, work in concert with each other to present a compelling and persuasive video-centric website experience and convert dramatically more web visitors than a static text or Flash site. Nothing sells and brands like direct response video, both offline and online. Videoactive advertising represents the secret sauce of our response solutions - and a whole new way to impact high-performance DR advertising by connecting the dots between DRTV and the web.
Keep up with all that's happening in this new Videoactive™ media explosion by watching our daily online news show, the Hawthorne Videoactive Report™. Sign up for the emailed version, and check out the wealth of Videoactive™ knowledge.