Print Advertising

For clients of Hawthorne Direct, print advertising represents a unique direct response solution to reach magazine and newspaper readers who get deeply involved with their favorite publications.

The distinct advantage of magazine response marketing is the ability to target specific audiences in line with the special interest of their favorite publications. Newspapers offer low CPMs and a short time frame from concept to press.

Print Ads that Integrate with All Other Advertising

In an ongoing marketing campaign, the same person will likely be touched several times by several unique media impressions. Print offers an opportunity to mimic some of the strategic and design elements successfully used in DRTV, online and direct mail. Ads include benefit-driven headlines, problem / solution copy platforms, common visuals that dramatize and demonstrate benefits, comprehensive product information, testimonials and a value proposition designed to incite action. The results are symbiotic and powerful.

Complete Print Advertising service solutions: