::: I :::
impression
the experience, impact of watching a TV commercial.
inbound telemarketer
the telephone service companies that have multiple inbound WATTS lines and operators to answer inquiries and take orders from DRTV commercials. These companies are paid either by the call or by the second for connect time.
inbound telemarketing
the service provided infomercial marketers of receiving inbound phone calls from viewers who want to order the advertised product or ask for more information.
independent broadcast station
any broadcast TV station that is not affiliated with a network (ABC, CBS, NBC, Fox, Paramount, Warner).
indy/indies
(see "independent broadcast station")
infomercial
any television commercial longer than two minutes.
infomercial retail multiple
also know as I.R.M. The multiple used to predict retail sales resulting from an infomercial media campaign. The multiple usually is a number between 1 and 10. If the multiple is 4, then for every product sold in the infomercial, it is predicted (or realized) that 4 of the same product will be sold at retail stores.
inquiry
a DRTV commercial generated telephone response that doesn't result in an order. Most inquiries ask about product price, payment plan, competing products and product content. Inquiries are distinguished from orders and problem calls.
interactive TV
any television programming that stimulates an immediate response in the form of a telephone call or pushing a button on an interactive controller. The latter will be commonplace by the mid-twenty-first century. Interactive TV will combine a household's phone, fax, computer, stereo and security systems and television into one electronic communications center or "telecomp."
interconnect
local cable systems connected together (by wire or microwave) in order to telecast shared commercials or programs simultaneously.
I.R.M.
(see "infomercial retail multiple")
