HERE'S HOW WE LAUNCH BRANDS
- Proven capability from product launch to “proof of concept” activation across all channels.
- Expanding awareness to lift other marketing channels.
- Analytic insights to prove the right acquisition and conversion stack.
Discover how we substantially decreased Carbonite’s cost-per-sale by 46%.
Client Challenge: Carbonite, an online file back-up service designed for individuals and small businesses, needed to build brand awareness, differentiate its product features and benefits and stimulate sales necessary to achieve a less than $100 cost per sale (CPS).
Our Strategy: Conduct market research and focus group testing to uncover and refine target…
We then used the research insights, such as “fear of losing critical data”, to develop resonating creative that included compelling promotional offers.
We added brand response television as a new marketing channel to complement existing print, online and radio.
Finally, we optimized the media campaign on an ongoing basis.
HAWTHORNE's TV spots reduced Carbonite’s CPS by an average of 46%—coming in at $52, well under its $100 CPS goal.
This success allowed Carbonite to expand their primarily business-to-business (B2B) footprint to include business-to-consumer (B2C).