Nobody does performance media like Hawthorne Direct does, and we've been doing it for more than two decades.
Our approach is informed by what we call the science of performance: our proprietary ability to measure, down to the dollar and minute, how client campaigns are performing. We constantly test, optimize and improve campaigns, adjusting our media buys as needed. And we subscribe to the industry's most respected databases and tools, including Nielsen,
TNS, and IMS to inform our science even more. Clients rest assured knowing that our media buying team -- the most seasoned in the industry, with an average 12.5 years experience per member – is doing what it takes to optimize their ROI.
TimeTrack™ is the engine behind our high-performance science. This reporting and analytics system exceeds the needs of even the most complex media campaigns. Choose from more than 100 standard reports, or design custom reports to meet your specific reporting needs. In addition, Hawthorne Direct has developed a unique attribution technology that allows us to correlate specific web hits with the relevant TV commercial placements. Moreover, our predictive models enable clients to accurately determine how to staff up call centers, build up inventory, and more in advance of a campaign's execution. Our technology is as powerful as our clients need it to be.
Backing our science of performance is the art of persuasion. Hawthorne Direct provides a full range of on-site pre-production, production, and post-production services that are unparalleled in the DRTV field. From developing creative concepts and TV scripts, to building Videoactive™ websites and integrating other marketing channels, our creative experts have an extraordinary success rate for meeting or exceeding advertisers' goals.