Media Coverage
Our ownership of the best time slots helps you acquire and utilize the most efficient media available.
In many venues, demand for DRTV media time is greater than the amount of media time that is available. Hawthorne spends more than $150 million dollars on media buying and advertising each year. We purchase media directly from the stations and provide complete coverage on more than 1000 USBC stations and more than 100 national cable networks. We control time on many successful media venues due to the high volume of media buys we make, making air time available to you that could not be purchased directly or through another agency.
Our relationship with the media vendors is unsurpassed in the industry. Because we consistently pay stations on time, maintain an impeccable paper trail and promptly follow through with station discrepancies, Hawthorne is held in high regard by our media vendors as a "buttoned-down" and ethical agency that also is easy to do business with.
Our clients benefit as Hawthorne is at the top of the list when stations release "fire sales" or discounted media, or when we need a last-minute favor, or help with a package or rate on a client's behalf.
