George Leon

Transforming the Drive to Web Campaign

Wednesday, May 10th, 2017 - News & Features

Author: George Leon

Original Publication: EContent Mag

Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next campaign. This approach is outdated and doesn’t leverage the latest …


Three Trends Shaping the Future of Consumer Privacy Online

Wednesday, April 26th, 2017 - News & Features

Author: Jessica Hawthorne- Castro, CEO

Original Publication: ER Magazine

Date Published: March/April 2017 Issue

In November 2016, Verizon outlined a plan to combine consumers’ offline information—postal addresses, email addresses, device type, etc.—with browser cookies in order to be able to sync personally-identifiable data with an individual’s browsing history and mobile app usage. Following similar, previous announcements from Google and Facebook, …


DMN’s 2017 Women to Watch

Wednesday, April 26th, 2017 - Press

Author: DMN

Title of piece: DMN’s 2017 Women to Watch

Original Publication: DM News

Date Published: April 26, 2017

Keep your eye on these 20 rising stars.

When it comes to their careers, the 2017 Women to Watch have been riding a rocket ship. They’ve produced data-driven results, exemplified leadership, and implemented effective strategies. We can’t wait to see what …


Leveraging TV to Lift Brands

Thursday, April 13th, 2017 - News & Features

Author: Jessica Hawthorne-Castro, CEO

Original Link: MarTech

Date Published: April 13, 2017

Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw …


Hawthorne is named as a Great Place to Work® and Earns Multiple Awards for its Innovative Workplaces

Monday, April 10th, 2017 - Press

Original Publication: PR Newswire

Date Published: April 10, 2017

Receives a “Business Improvement Award” for Modern and Collaborative Office That Offers Inside/Outside Spaces and a Seamless Work/Life Balance

LOS ANGELES, April 10, 2017 /PRNewswire/ — Hawthorne, the leader in accountable and analytics driven advertising, announced today it earned two award wins including a Great Place to Work® award and …


Fairfield business scores double honors

Friday, April 7th, 2017 - Press

FAIRFIELD — The company may have won two awards, but both seem to offer one key message: Hawthorne is a nice place to work.

The “Great Places to Work” award is a national recognition, though the company sent out notice of that certification side-by-side with word of another honor, one presented by the Fairfield Chamber of Commerce.

The “Business Improvement …


Pulling Real ROI from a Sea of Big Data Analytics

Tuesday, March 28th, 2017 - Press

Author: Jessica Hawthorne-Castro

Original Link: Inside Big Data

Date Published: March 28, 2017

In this special guest feature, Jessica Hawthorne-Castro, CEO of Hawthorne Direct, provides some strategic best practices for marketers that want to extract ROI from big data in order to improve the customer experience and generate sales. Jessica Hawthorne-Castro is the CEO of Hawthorne, an award winning …



Tuesday, March 28th, 2017 - Press

Author: The Living Room, quote by Jessica Hawthorne-Castro

Title of piece: 5 Marketing Experts Predict the Future of TV Advertising

Original Publication: The Living Room

Date Published: March 27, 2017

The future of television advertising is always a controversial subject.

But should that be the case?

Since the rise of online advertising, many have questioned the continued effectiveness of TV …


Six Tips for Extracting Big Data Insights

Wednesday, March 22nd, 2017 - Press

Author: Jessica Hawthorne-Castro, CEO

Original Link: Information Week

Date Published: March 22, 2017

The CEO of advertising agency Hawthorne Direct offers some tips for marketers as well as the data and IT pros who have to support those marketing initiatives.

Amazon is a market leader at using big data, both in terms of the refined suggestions it offers to consumers, …

George Leon

Baking in “Intelligence” to Drive-to-Web Campaigns

Wednesday, March 22nd, 2017 - Press

Author: George Leon

Original Link: MarTech

Date Published: March 21, 2017

The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results.

A Shift in Focus

An advantage that an advanced …