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Features, insights, and news about Hawthorne and our team.

Features

  • Performance Media: There's media, and then there's Performance Media. See how our blend of human expertise and technological prowess optimizes your media buy for the most profitable results. Learn about Performance Media
  • Direct Response Television Glossary: Here is a handy glossary of the terms of the trade.

News 2014

  • Hawthorne Direct CEO Jessica Hawthorne-Castro Named "Female CEO of the Year" by CEO World Awards Hawthorne Direct, an analytics and technology driven accountable brand advertising agency, has announced that its CEO Jessica Hawthorne-Castro has been named "2015 Female CEO of the Year in Advertising, Marketing and Public Relations" by the CEO World Awards... Read more
  • "All in the Family" Hawthorne Direct featured in Electronic Retailer Magazine When I started my agency, I never imagined my son would one day come to work here and develop such a passion for the business," says Nancy Lazkani, CEO of Icon Media Direct...Read more
  • HAWTHORNE DIRECT CONTINUES TO ENHANCE ANALYTICS TEAM: Sheryl Bergren Named Sr. Media Strategist/Analyst, Lacey Asplund Named Business Science Analyst, and Amber Papp Named Media Strategist/Analyst Hawthorne Direct, a full-service brand response advertising agency, has promoted three of the company's staff members to new Strategy and Analytic positions. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, made the announcement...Read more
  • Hawthorne Direct Promotes John Pucci to Chief Marketing and Creative Officer Hawthorne Direct, a full-service brand response advertising agency, has promoted John Pucci to the position of Chief Marketing and Creative Officer. Pucci remains based in the company's Los Angeles... Read more
  • "The Visual Brand" by Tim Hawthorne featured in Electronic Retailer Magazine Recently, Instagram and Omnicom inked a deal that's sure to up the ante for online advertisers when it comes to digital ad quality. The new agreement will allow brand marketers that work with Omnicom to display promotional videos and pictures to Instagram users, and is viewed as a push by Facebook (Instagram's owner) to generate more mobile sales... Read more
  • Hawthorne Direct Names Kurt Werderman as Media Strategist and Analyst Hawthorne Direct, a full service Brand Response ad agency, has named Kurt Werderman as Media Strategist and Analyst... Read more
  • Hawthorne Campaign for :DentalPlans.com Featured in Electronic Retailer Magazine Electronic Retailer Magazine explores Hawthorne's strategy for :DentalPlans.com drive to web campaign... Read more
  • Hawthorne Direct Names Steve D'Amico Vice President / Account Director Hawthorne Direct, a full service Brand Response ad agency, has named Steve D'Amico as the agency's new Vice President/Account Director. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, made the announcement... Read more
  • Hawthorne Direct Welcomes Iowa Governor Terry Branstad and Lt. Governor Kim Reynolds to Fairfield Hawthorne Direct welcomed Iowa Governor Terry Branstad and Lt. Governor Kim Reynolds to the ad agency's Midwest office in Fairfield today. Fifty guests and staff members were in attendance including Iowa State Representative Curt Hanson, Fairfield Mayor Ed Malloy... Read more
  • Tim Hawthorne, Chairman of Hawthorne Direct, Featured in Electronic Retailer Magazine Tim Hawthorne shares his perspective on Real-Time Bidding (RTB) in the August issue of Electronic Retailer Magazine... Read more
  • Hawthorne Direct Promotes Neil Klayman to Associate Creative Director Hawthorne Direct, a full service Brand Response ad agency, has promoted Neil Klayman to the position of Associate Creative Director. Klayman will continue to report to John Pucci, Chief Creative Officer. The announcement was made today by Jessica Hawthorne-Castro, CEO, Hawthorne Direct... Read more
  • Tim Hawthorne, Chairman of Hawthorne Direct, Featured in Response Magazine Tim Hawthorne, Chairman of Hawthorne Direct, has been featured in the July 2014 Response Magazine, titled: 30 Years of DRTV, Being Inducted into the DR Hall of Fame prompts reflections on three decades of "asking for the order"... Read more
  • Jared Lake, Director of Digital Media with Hawthorne Direct featured at MediaPost's OMMA RTB Event Jared Lake, Director of Digital Media with Hawthorne Direct, was a featured panelist on July 24th as part of MediaPost's third annual OMMA RTB Event held at the Hyatt Regency Century Plaza Hotel in Los Angeles... Read more
  • Hawthorne Direct Create TV Commercials and Videos for Client :DentalPlans Hawthorne Direct, a full- service Brand Response advertising agency, has created a new TV commercial and several branded videos for its client, :DentalPlans, to support the launch of their new brand... Read more
  • Hawthorne Direct Expands Digital Media Marketing Capabilities by Launching Mobile Marketing Unit: Jared Lake Named Director, Digital Media Hawthorne Direct, a full service Brand Response advertising agency, has expanded its Digital Media Marketing capabilities by launching a Mobile Marketing Unit. Concurrently, Jared Lake, who will spearhead the new unit, has been named Director, Digital Media... Read more
  • Hawthorne Direct Promotes Jessica Hawthorne-Castro to Chief Executive Officer Hawthorne Direct, a full service Brand Response ad agency, has promoted Jessica Hawthorne-Castro to Chief Executive Officer. Hawthorne-Castro had been the company's COO since March 2013, and, earlier, served the agency as its Vice President of Operations and Client Services. The announcement was made today by Tim Hawthorne, Chairman and Founder of Hawthorne Direct... Read more
  • Suzanne Somers wins honors for 'ThighMaster' work Back in 1977, Suzanne Somers was one of the most famous women in Hollywood. The then-31-year-old, sexy star of "Three's Company" played Chrissy Snow, a ditzy blonde.... Read more
  • Digital Hollywood's Spring 2014 Event Jessica Hawthorne-Castro, a Board Member of Digital Hollywood, hosted a successful panel on 5/7 where they spoke about trends in advertising and innovations in Cross Platform Strategies.... Read more
  • Is the Infomercial Dead? Depending on who you ask, the infomercial industry could be worth anything from $200 billion, to $250 billion, or even $300 billion. Whatever the number, that’s pretty big.... Read more
  • Testing out TV's newest stuff San Diego's infomercial convention, the Response Expo, is back in town for the eighth year. Some of the past "As Seen on TV" products that may have ended up in your home... Read more
  • Gary and Mary West in Hall of Fame Commercial success: Actress and author Suzanne Somers and local communications entrepreneurs Gary and Mary West are among 10 inductees in the Direct Response Hall of Fame... Read more
  • Hawthorne Direct Expands Relationship with Kreg Tool, as Development of New Infomercial for DIY Jig Kit adds Creative to Media Buy Hawthorne Direct, a full-service brand response advertising agency, is actively in development on a long-form infomercial for client Kreg Tool Company... Read more
  • Hawthorne Direct Founder Tim Hawthorne Presents "Is that Second Screen Complimenting Your Television Marketing Campaign?" in Agency's Third "Spotlight on Branding" Podcast Hawthorne Direct, a full service brand response advertising agency, will present the third entry from its monthly "Spotlight on Branding" Podcast series on March 24... Read more
  • Hawthorne Direct Featured in the Los Angeles Business Journal Read more
  • Hawthorne Direct Founder/CEO Tim Hawthorne To Be Inducted into Second Annual Direct Response Hall of Fame, May 1, in San Diego Tim Hawthorne, Founder, Chairman and CEO of Hawthorne Direct, a full service brand response advertising agency, has been inducted into the Direct Response Hall of Fame... Read more
  • Hawthorne Direct VP of Marketing Gene Silverman Featured During Digital Hollywood/New York Media Summit March 5th Gene Silverman, Vice President of Marketing with Hawthorne Direct, a full service brand response advertising agency, was a featured panelist March 5 in New York City, during the Digital Hollywood/New York Media Summit industry event held at the McGraw-Hill Building... Read more
  • "Spotlight on Branding" Podcast Series Debuts 2/24: VP of Marketing Gene Silverman Presents "The New Multichannel DRTV Paradigm" The new Hawthorne Podcast, entitled “The New Multichannel DRTV Paradigm,” will be presented by Hawthorne Direct’s Vice President of Marketing, Gene Silverman. Future company Podcasts will include such topics as... Read more
  • George Leon, Hawthorne Direct's Senior VP Media/Account Management, Delivers Keynote Talk During Cynopsis Media's Boot Camp Industry Event Feb. 11 in New York City George Leon, Senior VP Media/Account Management with Hawthorne Direct, a full service brand response advertising agency, was the keynote speaker during the Cynopsis Media Boot Camp industry event held in New York City on Feb. 11th.... Read more
  • Big Data Must Result In Big Thinking There has been a great deal of talk recently about "Big Data." So much focus and effort is being channeled today by companies large and small in acquiring technology, products, and services by which to collect and store Big Data.... Read more
  • Hawthorne Direct Launches New, Monthly "Spotlight on Branding" Podcast Series, January 21: First Podcast by Agency Founder Tim Hawthorne entitled "Are You Really Measuring Your Social Media Performance?" Hawthorne Direct, a full service brand response advertising agency, has launched a new, monthly Podcast series entitled "Spotlight on Branding," announced COO Jessica Hawthorne-Castro of Hawthorne Direct... Read more
  • Hawthorne Direct Creates and Produces New DRTV Commercials for Gerber Life Insurance Company Hawthorne Direct, a full service brand response advertising agency, has created and produced a new Direct Response Television campaign promoting a product of the Gerber Life Insurance company. The announcement was made today by Chief Operations Officer Jessica Hawthorne-Castro, Hawthorne Direct... Read more
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