hawthorne TAKES GOLD, SILVER AND BRONZE IN CINDY COMPETITION

Fairfield, IA -- hawthorne direct, formerly Hawthorne Communications received top recognition in each category at the International Cindy Competition (Cinema In Industry) on Thursday, September 4, 1997. hawthorne direct, the Fairfield, IA-based full-service direct response television advertising agency, won three leading awards for the following infomercial campaigns:

The Gold for their Discover Card's Give Me Some Credit infomercial, which is the first credit card infomercial campaign which demonstrates how the Discover Card is the one card that can be used for all needs.

The Silver for their Jenny Craig's A Moment of Truth infomercial, which illustrates in depth all of Jenny Craig's benefits and features -- re-positioning the company as "The New Jenny Craig".

The Bronze for their infomercial for Wakat Design Systems' WallMagic, the revolutionary home decoration product that creates the look of wallpaper with the ease and low cost of paint.

hawthorne direct produced Give Me Some Credit and WallMagic in association with Harmony Media Communications and also produced A Moment of Truth in association with Script to Screen.

"We are very pleased that three of our infomercial campaigns were honored," noted Mark Ratner, Vice President of hawthorne direct. "We take great pride in our creativity and anticipate that many more great campaigns will air over the years."

hawthorne direct is a full-service direct response television advertising agency, specializing in creative and production, media buying, telemarketing/fulfillment management and integrated marketing.