hawthorne direct SIGNS COMFORT GRIP SYSTEMS, LLC AS NEW MEDIA BUYING CLIENT

Fairfield, IA -- hawthorne direct, the direct response TV advertising agency, has recently signed an agreement with Darien, CT-based Comfort Grip Systems, LLC to do their media test and media buying for their upcoming infomercial.

Comfort Grip's infomercial for their unique patented fishing equipment system, plans to launch in March 1998. Script to Screen will be responsible for the creative and production.

"hawthorne has high expectations for Comfort Grip Systems's media profitability," explained Mark Ratner, vice president of hawthorne direct. "We are very excited to be working with them."

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.