hawthorne direct SIGNS NEW CLIENT, GSP MARKETING SERVICES, INC.

Fairfield, IA -- hawthorne direct, the direct response TV advertising agency, has recently signed an agreement with Chicago, IL-based GSP Marketing Service to do their media buying as well as managing their telemarketing and fulfillment for their upcoming infomercial. GSP Marketing Services's infomercial is for Dr. Barry Sears' famous Zone Diet. This infomercial will air in the middle of February 1998. Script to Screen will be responsible for the creative and production.

"hawthorne has high expectations for GSP's media profitability," explained Mark Ratner, vice president of hawthorne direct. "We are very excited to be working with them and are big believers in Barry Sears' diet methods."

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.