THERE'S SOMETHING NEW AT hawthorne . . .

Fairfield, IA -- Hawthorne Communications, the industry's oldest infomercial company with one of the highest success rates in the business, is pleased to announce that they have officially changed their name to hawthorne direct effective immediately.

"Changing our name leaves no question of what we do best -- direct response," said Tim Hawthorne, Chairman and founder of hawthorne direct and renown author of The Complete Guide to Infomercial Marketing. "hawthorne direct clearly represents our creative energy and thinking that we contribute to direct response television."

The name change transcends this eleven-year-old company into a whole new dimension with the introduction of more "outside the box" services than ever before, including:

* Retail Distribution which connects hawthorne with a network of sales professionals across the country who have relationships with major retail chains such as Target, K-Mart and Wal Mart.

* Media Funding, which offers flexible funding options for media tests and rollouts to help new products get off the ground.

As the one-stop-shop infomercial company, hawthorne direct continues to provide complete services ranging from Concept Development, Marketing Plans, Creative, Production, to Media Buying, Tape Duplication, Telemarketing and Fulfillment Management, Home Shopping, International Distribution and Credit Card Syndication.

hawthorne direct is a television direct response advertising agency, specializing in creating and managing successful infomercial marketing campaigns since 1984.

For more information, please call (641) 472-3800.