hawthorne direct signs Carlsbad, CA - Taylor Made Golf, Inc., in association with Costa Mesa, CA - Bozell Worldwide Inc., as a new DRTV media client

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, recently signed Carlsbad, CA - based, Taylor Made Golf, Inc., in association with Costa Mesa, CA - Bozell Worldwide Inc., as a new long-form media client. Mayhew-Breen Productions (of New York, NY) in association with Bozell Worldwide Inc., was the producer for Taylor Made Golf’s latest show, “Find Your Game”. The DRTV media campaign for Taylor Made Golf is being managed by hawthorne direct. The infomercial began airing in April.

The DRTV campaign is a lead generator. Infomercial viewers who call in will receive a free informational package from Taylor Made Golf. The kit introduces the consumer to Taylor Made Golf’s new FireSole™ Technology. The kit includes a personal letter to the consumer, the color Spring 1999 issue of Taylor Made Golf’s Publication, “PURE: Find Your Game”, a pamphlet on InerGel™, a brochure “The Adidas 30-day COMFORT PLUS Guarantee” and a 1999 Taylor Made Golf informational catalog.

Taylor Made Golf’s new FireSole™ Technology helps the golfer “Find The Yardage To Your Soul. Find A Way To Put Backspin On Your Handicap. Find The Weight Where You Need It Most.”New Products in the FireSole™ Technology line include:

FireSole™ DriverA titanium design with a "Power Band" and a high-density tungsten weight plug directly behind the sweet spot for concentrated power off the tee. FireSole™ Fairway Woods Engineered with a large, center-oriented, tungsten sole weight to help turn par 5's into par 4's. FireSole™ Irons Weight where you need it, in an optimal individual design for each club. FireSole™ Rescue® Clubs Part fairway wood, part iron, and all business from the ugliest of lies, this utility club has 75% of its weight beneath the equator of the ball. Nubbins™ Putters Tiny nubs on the face produce a quicker rolling, more controlled putt that travels a truer course. InerGel™ Introducing the first ball with a real material difference.

"hawthorne direct is proud to be associated with both Taylor Made Golf and Bozell Worldwide. We look forward to leading many more successful media campaigns for this prominent golf company in the future," said Timothy R. Hawthorne, chairman, executive creative director and founder of Fairfield, IA-based, hawthorne direct.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.