Press Releases

hawthorne direct Granted Exclusive International Distribution Rights from Global Response for Larry Anderson's JawDroppers Magic Video Collection

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, has been granted exclusive international distribution rights from Global Response LLC of Eden Prairie, MN for Larry Anderson's JawDroppers Magic Video Collection.

Larry Anderson's JawDroppers Magic Video Collection includes 4 video tapes with over 7 hours of 81 mind-boggling tricks and complete explanations.

  • Volume One: "Out of Thin Air" teachers easy-to-do magic tricks with everyday items.
  • Volume Two: "Ready, Set, Go" instructs consumers on tricks that require minimal preparation.
  • Volume Three: "Well Worth It" helps the consumer graduate to more advanced tricks, taking the magic to another level.
  • Volume Four: "Cards, Cards, Cards" teachers amazing card tricks.

The premium to be offered exclusively to DRTV consumers is the Svengali Deck (a specialty trick card deck) and a unique how-to video, with instruction on ten Svengali tricks. The collection was created by television personality Larry Anderson, who has been performing magic for over 30 years. The tricks are easy to learn, can be performed anywhere with everyday items and are guaranteed to make a great first impression.

Bob Moore, Vice President of New Business Development/Integrated Marketing for Fairfield, IA-based, hawthorne direct said, "Magic is a great icebreaker and creates immense fun in all cultures. We see this product as a tremendous opportunity for marketers and consumers because of its universal appeal."

"We look forward to taking Larry Anderson's JawDroppers Video Collection from DRTV to retail and entertaining the international marketplace. We are pleased to be working with hawthorne direct in fulfilling these goals," said Steve Hoyt, Chief Executive Officer for Global Response LLC.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.

For more information on international distribution of this product, please call Bob Moore at 641-472-3800 or via e-mail at rmoore@hawthornedirect.com.