hawthorne direct to roll out DRTV campaign for Minnesota based Wedgewood Golf Inc.

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, to roll out a direct response television campaign for Minnesota based Wedgewood Golf Inc. Mayhew Breen Productions was responsible for the DRTV creative/production for Wedgewood Golf’s unique approach shot golf club. The long-form direct response campaign for Wedgewood is being managed by hawthorne direct. The infomercial is now ramping up for full roll out.

Wedgewood Golf is a Minnesota – based company that designs, manufactures and markets a proprietary line of Wedgewood Golf® clubs specifically designed for hitting approach shots from virtually any lie. The clubs can literally be described as a “marriage between an iron and a wood” designed to hit the ball higher and straighter with more backspin. They have the accuracy and stopping action of a wedge, combined with the power and forgiveness of a wood. Wedgewoods are designed and manufactured using a new hybrid golf technology process that fuses together key properties of traditional irons and woods, all conforming to USGA rules.

Wedgewoods come in four different lofts and all clubs conform to USGA rules: The Wedge is a 44-degree loft and is equivalent to a 9-iron or pitching wedge. The Short is a 38-degree loft and is equivalent to a 7- or 8-iron. The Mid is a 30-degree loft and is equivalent to a 5- or 6-iron. And the Long is a 22-degree loft and is equivalent to a 3- or 4-iron. The Wedgewoods shafts are available in both steel and graphite. They may be specially ordered for men and women who are right or left handed.

All four clubs help golfers consistently hit high, accurate, soft shots from distances usually reserved for the 3-iron through pitching wedge.

"With our strong history of buying media in the golf category, the Wedgewood campaign is a fabulous project for hawthorne direct to manage," said Timothy R. Hawthorne, chairman, executive creative director and founder of Fairfield, IA-based, hawthorne direct. “I must add that I am truly enjoying playing with my Wedgewood."

"We are pleased to be working with the experts at hawthorne direct in advertising our incredible golf line. We are looking forward to a long running campaign,” said Jim Lindahl, vice president of sales and marketing for Wedgewood Golf.

For more information about Wedgewood Golf see www.wedgewoodgolf.com.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.