hawthorne direct Adds Award Winning Creative Director Randal K. West to Creative and Production Team

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, is pleased to announce they have recently added award winning producer Randal K. West to the hawthorne direct creative and production team. West, formerly creative director for Cambridge Productions (Redlands, CA), has been named creative director/producer/director/writer for hawthorne direct. His responsibilities include helping to form and define creative premises for long and short form DRTV productions, in collaboration with the client and the creative team. West will also produce, write and direct various productions as required.

"We are incredibly pleased to announce that Randal K. West has joined hawthorne direct. He is a seasoned writer, producer and director. We look forward to West sharing his talents with our team," said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

West came to hawthorne direct from Cambridge Productions (Redlands, CA) where he was the creative director. Prior to working for Cambridge Productions, West was the creative director for Sight, Sound and Imagination (Burbank, CA). He was also the executive vice president/general manager/creative director for Video Program Network (Santa Monica, CA).

West has over a decade of direct response TV experience, producing both long and short form DRTV pieces for national clients, along with corporate and instructional videos, documentaries, music videos, fitness videos and traditional general advertising spots.

He has garnered many of the most prestigious awards in the DRTV industry and beyond, receiving 10 Tellys, seven Vision Awards, three Aegis Awards, three Elly Awards, two Arty Awards, one Videographer Award and more.

West is also a professional theatre director, specializing in musical theatre. He just directed a production of the musical “Godspell” on April 16 in Southern California, in which he also performed.

In addition, West has toured the country for the past 15 years as a guest lecturer/workshop leader in theater and TV production, speaking at various universities, colleges, conservatories, theatres and before professional organizations.

West will be working from hawthorne direct’s home office in Fairfield, Iowa. He will reside in Fairfield, with his wife Margaret Clair and two children, William Wallace West (age 7) and Gareth Tyler West (age 3).

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.