hawthorne direct Announces full Roll-out of ImaginAir’s Family Quick Pool short form DRTV Campaign

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, is pleased to announce the full roll-out of the ImaginAir Family Quick Pool by ImaginAir Inc. (Wauconda, IL) short form DRTV campaign. The ImaginAir Family Quick Pool DRTV campaign for ImaginAir is being managed by hawthorne direct.

"This is an exciting launch for hawthorne direct," said Timothy R. Hawthorne, chairman, executive creative director and founder of Fairfield, IA-based, hawthorne direct. "We are proud to be responsible for both the long and short form DRTV media buying for ImaginAir."

The ImaginAir Family Quick Pool inflates itself in under three minutes. A portable pump actually inflates the pool for the consumer. The powerful hands free pump is lightweight and is completely rechargeable, holding up to three full inflations on a single charge. The ImaginAir Family Pool is made from durable heavy gauge PVC vinyl with electronically welded seams engineered to last for years of safe enjoyment. The pool features drink holders molded right onto the sides of the pool. The Family Quick Pool has the patented quick release valve to deflate the consumer’s pool in less than one minute. The pool rolls right up for easy storage and portability. The ImaginAir Family Quick Pool is being sold for a special television price of three payments of $33.00 plus shipping and handling.

ImaginAir Inc. is changing the way people think about air by creating high quality air products that focus on fun, innovation and excitement. ImaginAir provides convenient, easy-to-use solutions to the hassles that interfere with leisure time. ImaginAir products are designed to inflate and deflate faster than anything consumers have ever seen before so that one can spend less time setting up and taking down, and spend more time having fun. From the success of ImaginAir’s hallmark product, the AeroBed, ImaginAir has expanded their "quick up and down" inflation technology to a range of products. ImaginAir has combined patented technologies with unique products to create an entirely new experience of air products. Once consumers have the Imaginair experience, they will understand why ImaginAir thinks it's "A whole new way to think about air." For more information about ImaginAir see: www.thinkair.com

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.