hawthorne direct Receives Gold Camera Award from the U.S. International Film and Video Festival

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, recently received the prestigious Gold Camera Award from the U.S. International Film and Video Festival for the long form production of “Behind the Seas” for the U.S. Navy (produced by hawthorne direct in association with Rapp Collins Worldwide).

"We are very pleased to receive the Gold Camera Award," said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct. " We take incredible pride in our creativity and anticipate many successful DRTV campaigns in the future."

“Behind the Seas” – Gold Camera Award What is it like to bring an FA-18 in for landing? Or to sit behind the wheel of a two thousand-ton submarine or to be a member of the elite defensive force the S.E.A.L.S.? The U.S. Navy action packed infomercial takes viewers behind the seas on a voyage to discover what life in the Navy is really like.

The infomercial answers real questions…What is day-to-day life like? What else is there to do besides military work? Is there any time to play? Real enlistees describe their workday, their time off, what they like and don’t like about the Navy…adding to this unique commercial campaign.

The target audience is predominately male at about 90%, ages 18 to 34, with an educational level of high school plus. The purpose is to generate interest in what the Navy can do for the enlistee. Four years in the Navy can provide income, college credits and invaluable life lessons.

Gold Camera, Silver Screen and Golden Decade Plaques were presented during the International Awards Banquet June 15, 2000 at the Marriott Downtown Hotel, Chicago. The 33rd Annual Awards Competition and/or 4th Golden Decade Awards of the International Film and Video Festival received over 1,600 entries from 30 countries this year.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.