hawthorne direct and Time Life Named Joey Award of Excellence Winner in the Prestigious 2001 San Jose Film and Video Competition

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, and Alexandria, VA-based Time-Life recently received the 2001 Joey Award of Excellence from the 2001 San Jose Film and Video Competition in the infomercial category, for the “Rich Dad, Poor Dad” long-form creative and production.

Timothy R. Hawthorne, Founder, Chairman and Executive Creative Director said, “We are pleased to have received this Joey Award. We are proud of the work that we do and it is always wonderful to be recognized by our industry peers for our accomplishments.”

Time-Life’s “Rich Dad, Poor Dad”

The infomercial explains that the “Rich Dad, Poor Dad” program is not a magic money method nor real-estate deal but is based upon a set of fundamental wealth-building principles applicable to the viewer’s real world, principles that can be learned by anyone regardless of income or socio-economic station. The infomercial promises that the program will instruct buyers on three primary principles: 1) How to think like the rich, 2) How to learn what the rich know, and 3) How to do what the rich do. The infomercial is hosted by the author of the program, Robert Kiyosaki, and Tom Jourdan. The long-form commercial offers a 352-page binder, 12 audiocassettes or CDs, bonus video, bonus audio, bonus debt-eliminator calculator, and free three-month subscription to Money magazine.

The Joey Awards was founded over 18 years ago to recognize the creative achievements of individuals and businesses in broadcast and print media. It seeks to heighten awareness of the diverse skills of media professionals and to increase business ties through networking opportunities. The San Jose Film and Video Commission reported that the Joey Awards – San Jose, CA - Convention & Visitors Bureau/San Jose Film & Video Commission received a record number of nominations this year.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short-form media buying, telemarketing/fulfillment management and integrated marketing.