hawthorne direct Expands Media Services Department to Serve Growing Account Base

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, is expanding its media services department to better serve their growing number of accounts.

Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct said, “A greater number of clients has created new job opportunities at hawthorne direct. This said, it is my pleasure to announce the return of Michael Huskey to hawthorne direct as a media buyer."

Huskey’s responsibilities at hawthorne direct involve purchasing and managing media. Skilled in both long form and short form direct response media buying, he specializes in long form buying. Huskey’s will be buying various stations including the national cable venues of USA, Sci-Fi and WGN, along with covering broadcast markets such as, Boston, Minneapolis, and Kansas City.

Huskey has worked in all capacities of the direct response business, from creative and production to media buying, telemarketing, customer service and campaign management. He has owned his own direct response television business. Huskey was formerly employed with hawthorne direct from 1992-1995.

He says, “It is great to be back in the hawthorne direct saddle. I learned a lot in my few years at hawthorne and am pleased to return and look forward to sharing my acquired knowledge. I am among good company and enjoying the ride. I look forward to helping hawthorne direct and myself personally achieve greater success and fulfillment.”

With a strong presence on national and regional cable, US broadcast and Canadian broadcast, the hawthorne media buyers continue to be a dominating force in the DRTV industry. Seasoned, personable and professional, the hawthorne media department is well known for running profitable, long-lasting media campaigns; keeping shows on the air profitably for many months, or even years. hawthorne direct’s media buying team has over 100 years of aggregated experience in direct response television.

Over the years, hawthorne direct has planned, tested and aired more than 350 direct response DRTV media campaigns in every product category and currently does business on over 1000 distinct media venues including national cable, U.S. and Canadian broadcast and regional sports networks. hawthorne has produced and managed media campaigns for over 350 clients including Time Life Music, Aero, Lawman Armor Corporation, Mercedes-Benz, the U.S. Navy, Dermal Tone, Nikon, Braun, Fantom Technologies Direct Inc., Nissan and Rotozip Tool Corp. hawthorne direct prides itself in having highly skilled direct response strategists and buyers, unparalleled client service and solid business ethics.

Huskey resides in Durango, CO, with his son Jordan and daughter Marin.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.