hawthorne direct Receives 2002 CINE Golden Eagle Award

FOR IMMEDIATE RELEASE

hawthornedirect Receives 2002 CINE Golden Eagle Award

 Fairfield, IA - hawthorne direct, the direct response TV advertising agency, recently received the CINE (Council on International Non-theatrical Events, Inc.) Golden Eagle Award for the "WorldTeach" documentary. Winners were announced at the 44th Gala Awards Ceremony, held February 27th, 2003 at the Grosvenor Auditorium of the National Geographic Society in Washington, D.C. Tim Hawthorne and his wife, Laya, were in attendance.

"We are honored to have received the CINE Golden Eagle Award. It was inspiring to receive our award in the same ceremony as Ken Burns received the CINE Leadership Award and Tom and Dick Smothers were presented with the CINE Trailblazers Tribute. The ceremony recognized and encouraged greatness in quality, creativity and education," said Timothy R. Hawthorne, chairman and executive creative director of hawthorne direct.

WorldTeach: An Extraordinary Journey

 Timand Laya Hawthorne, a husband and wife team, produced, directed, shot, wrote, edited and self-funded a documentary/promotional video for WorldTeach, a 15-year-old, non-profit volunteer organization located in Cambridge, Massachusetts. As a 2-person crew, Tim and Laya took 2 months off from their jobs and flew around the world (over35,000 miles and 30 flights) traveling to Costa Rica, Ecuador, Galapagos, Namibia and China to document the activities, thoughts, and dreams of college student volunteers teaching English, computer and environmental science in third world countries. Over 40 hours of tape were shot with a Sony DV Cam. The resulting 54-minute video was presented as a gift to WorldTeach for purposes of fundraising and recruiting new volunteers at colleges and universities throughout the USA.

As a small, non-profit organization (about 250 volunteers yearly) with limited financial resources, WorldTeach was overjoyed to receive such a powerful, professionally produced recruiting and fundraising tool. Helen Claire Sievers, WorldTeach Executive Director, said: "Please know that you have made a major impact on what is a very fine program that continues to promote peace and understanding between peoples, as they help children around the world to gain the skills they will need to provide for themselves richer lives." 

Through its emotional and personal portrayal of how this program touches volunteers' and indigents' lives, the documentary fulfills its purposes of motivating prospective volunteers to sign up and generating contributions from foundations and individuals. With beautiful photography, compelling music and riveting glimpses into the experiences of the volunteers, this documentary brings an uplifting message of the joy of communication that transcends language and cultural barriers.

The CINE is one of the nation's oldest and most prestigious film and video organizations. The CINE Golden Eagle Award is recognized nationally and internationally as a symbol of the highest production standards. Criteria include: Presentation, writing, sound, editing, creativity, visuals, insights, effective communication to the intended audience and overall success. Past recipients of CINE Golden Eagle Awards include Ken Burns, Charles Guggenheim, David Grubin, Barbara Kopple, Albert Maysles, Debra Chasnoff and many others distinguished for their work with the moving image.

 hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.

 For more information about hawthorne direct please see www.hawthornedirect.com.