hawthorne direct Expanding Media Services Department Further to Serve Growing Account Base

FOR IMMEDIATE RELEASE

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, is continuing to expand its media services department to better serve their growing number of accounts. 

Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct said, “A growing client base has created a demand for additional hawthorne direct staffers. I am very pleased to announce the addition of Jaime Sonsini to hawthorne direct as a media buyer.  Jaime will be working from our LA satellite office."

Sonsini’s responsibilities at hawthorne direct involve purchasing and managing media.  She is skilled in both long form and short form direct response media buying.  Sonsini will be buying from various cables and stations covering broadcast markets such as Los Angeles, Chicago and Denver.

Sonsini has 26 years of diverse and in depth advertising experience.  She has served at TMT/Century Media and Ogilvy & Mather in various positions including media supervisor, media buyer and account executive.  Sonsini’s portfolio of clients with TMT/Century Media included Bissell Corporation, Black Rock Golf Corporation, Dental Whitening Corporation, Flowbee, Hoover, Mattel Toys, Guthy Renker, Lexus, Nivea, Polygram Records, Providian, Psychic Friends Network, Whitney Education and Leadership Group, New Media Telecard, U.S. Art and Whitewing Labs.  At Ogilvy and Mather she worked with American Express, Baskin & Robbins, California Federal Bank, Columbia Pictures and Mattel Toys.  Sonsini holds a bachelor of arts degree in communications from Ohio University.   

With a strong presence on national and regional cable, US broadcast and Canadian broadcast, the hawthorne media buyers continue to be a dominating force in the DRTV industry. Seasoned, personable and professional, the hawthorne media department is well known for running profitable, long-lasting media campaigns; keeping shows on the air profitably for many months, or even years.  hawthorne direct’s media buying team has over 100 years of aggregated experience in direct response television. 

Over the years, hawthorne direct has planned, tested and aired over more than 350 direct response infomercial DRTV media campaigns in every product category and currently does business on over 1000 distinct media venues including national cable, U.S. and Canadian broadcast and regional sports networks and Canadian stations. hawthorne has produced and managed media campaigns for over 350 clients including Time Life Music, Aero, BOSE, Dermal Tone, Nikon, Braun, Nissan and Rotozip Tool Corp., hawthorne direct prides itself in having highly skilled direct response strategists and buyers, unparalleled client service and solid business ethics. In an industry beset by knockoff artists, questionable products and fly-by-night businesses.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing. 

For more information about hawthorne direct please see: www.hawthornedirect.com