hawthorne direct Gold Galaxy Award Winner

hawthorne direct GALAXY Gold Award Winner

Fairfield, IA - hawthorne direct, the direct response TV advertising agency, recently received the Gold GALAXY Award for the Sonic Web infomercial.   

"We are pleased to have received the Gold GALAXY Award for our clear strategic thinking and fresh and dynamic creativity.  It is great to be honored for our excellence in marketing," said Timothy R. Hawthorne, chairman and executive creative director of hawthorne direct.

The "Sonic Web" Show Description:

Sonic Web is one of the best selling summer home and garden infomercial products in 2002.  The electronic control device was found to be the only one on the market that works after having been put through a variety of tests, prior to the creation of its infomercial.  Its performance was exemplary at a USDA mosquito test facility where it was tested under the supervision of a retired USDA mosquito expert.  Through the results obtained from these tests, the Sonic Web infomercial was able to provide enough appealing information to send the competition scrambling and have an extremely positive impact on retail sales.  More than 6000 units have been sold on TV.

The animation used in the infomercial explained the principals behind the operation of the Sonic Web in a visually captivating manner, and made them easy to understand.  The show was structured to reveal all of the features and benefits in each act as well as in the CTAs. 

The GALAXY Awards honors excellence from small, mid-sized and large organizations alike and is judged by peers in the profession.  The judges recognize innovation and reward entries that shine by transcending their resources.  Award winners' entries increase consumer awareness, change public attitudes and the bottom line.  GALAXY award recipients are recognized for their great work that means growing brand awareness and increased sales. 

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.

For more information about hawthorne direct please see www.hawthornedirect.com.