hawthorne direct Wins Two Awards of Excellence, One in Collaboration with the Performing Arts Conservatory, from the Annual Iowa Motion Picture Awards

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Fairfield, IA - hawthorne direct, the direct response television advertising agency, was recently the winner of two awards of excellence from the annual Iowa Motion Picture Awards. Awards were received for “Small Town Reality”, a film collaboration with the Performing Arts Conservatory of Fairfield, and hawthorne direct’s infomercial production entitled “You Can Tan”.

The Iowa Motion Picture Awards are awarded by the Iowa Motion Picture Association (IMPA) in recognition of outstanding creative and technical achievement in Iowa's moving image production industry, in all its forms. There are two levels of recognition: the Award of Achievement and the Award of Excellence.

"It is always wonderful to receive recognition from the IMPA. This time however, I am incredibly proud of the award earned by the ‘Small Town Reality’ feature film," said Timothy R. Hawthorne, chairman and executive creative director of hawthorne direct. "The 50 minute film was written and performed by high school and middle school students and directed, filmed and edited by hawthorne. The Award of Excellence was won in the category of Entertainment Long Form, instead of the Student Category, and faced stiff competition from around the state.”

Small Town Reality 50 Minute Feature Film Description:

When Hollywood producers come to a small Iowa town to spring their Reality Show trap on some unsuspecting teens, they get more than they ever expected. The teens are thrust into trying situations over the course of a night locked in a strange building.

The group experiences a medical emergency, physical fights, budding relationships, and face the deep divisions that separate the “townies” and the “ru’s”. Individually and collectively, they ultimately have to decide if fame is worth the price they will have to pay.

The film, Small Town Reality, was written and performed by high school students as a result of a class in screenwriting at the Performing Arts Conservatory (P.A.C.) in a small town of 10,000 in Fairfield, Iowa. hawthorne direct inc, a local company, filmed, directed and edited pro bono, with directing and editing input from the P.A.C. director, Jennie Lee, and students. Original music for the film was written by Dain Daller, a young musician from Fairfield.

You Can Tan Show Description:

The You Can Tan infomercial introduces the TanMist Sunless Tanning System, the new way to get a natural-looking, spray-on tan that takes seconds to apply and lasts for days.

Hosted by model Cindy Margolis in a pool side setting, the viewer sees pale bikini-clad women and men whose bodies are transformed by this sunless spray tanning system. The show features testimonials from real people, demonstrates the product and explains clearly how it works. It’s drip-free, non-aerosol, non-greasy, non-drying, nontoxic, odor-free and safe.

Graphics and animation show how the tanning solution penetrates the top layers of your skin, and reacts with your body’s own chemistry to naturally give your skin a golden glow. Three different people demonstrate the three different tan shades that are offered – light, medium and dark. And three sets of twins are used to compare the TanMist system tan against a “real” sun tan, a tanning bed and a popular self-tanning cream/lotion.

This is the Hollywood secret of getting and keeping a healthy year-round tan, without the sun, harmful tanning beds or messy, streaky creams. The fastest, easiest, safest way to tan at home in seconds makes the viewer say “I want that tan!”

The Iowa Motion Picture Awards are awarded by the Iowa Motion Picture Association (IMPA) in recognition of outstanding creative and technical achievement in Iowa's moving image production industry, in all its forms. There are two levels of recognition: the Award of Achievement and the Award of Excellence. The Award of Excellence is the highest recognition of the competition.

Entries are judged on how well they achieve their stated objectives, as well as their creative and technical elements relative to the category. Entries are also judged according to guidelines developed by industry professionals in each discipline. Final judging draws upon out-of-state professionals.

The IMPA, located in Des Moines, is one of the most prestigious award competitions in Iowa. The Association is a professional organization formed to promote and enhance the talents and skills of members of the Iowa film and video production community.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long- and short-form media buying, telemarketing/fulfillment management and integrated marketing.

For more information about hawthorne direct please see: www.hawthornedirect.com