hawthorne direct Wins Three 2004 WorldFest Houston Film Festival Awards

FOR IMMEDIATE RELEASE

Fairfield, IA- hawthorne direct, the direct response TV advertising agency, recently received three 2004 WorldFest Houston Film Festival Awards. Valet Remote Starter System has won the Gold Remi Award, You Can Tan won the Silver Award and Star Wars Light Saber won the Bronze Award.

“We are pleased to earn recognition for our short and long form commercials from the WorldFest Houston Film Awards,” said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

Valet Remote Starter System Valet introduces its remote starter system that starts your car with the press of a button from the cozy comfort of your home or office. Safe, reliable and affordable, this system completely defrosts windows, without scraping, in a matter of minutes.

Proven safe over the past 14 years, a car stays locked while it runs. The transmitter features extreme high frequency technology for extreme signal range. The offer includes professional installation by an authorized dealer in your area at no charge.

This commercial features special effects created in a studio in the middle of summer, resulting in a winter scene complete with snow and ice, which melts away with the remote starter system. “Don’t be left out in the cold!”

You Can Tan The You Can Tan infomercial introduces the TanMist Sunless Tanning System, the new way to get a natural-looking, spray-on tan that takes seconds to apply and lasts for days.

Hosted by model Cindy Margolis in a pool side setting, the viewer sees pale bikini-clad women and men whose bodies are transformed by this sunless spray tanning system. The show features testimonials from real people, demonstrates the product and explains clearly how it works. It’s drip-free, non-aerosol, non-greasy, non-drying, nontoxic, odor-free and safe.

Graphics and animation show how the tanning solution penetrates the top layers of your skin, and reacts with your body’s own chemistry to naturally give your skin a golden glow. Three different people demonstrate the three different tan shades that are offered – light, medium and dark. And three sets of twins are used to compare the TanMist system tan against a “real” suntan, a tanning bed and a popular self-tanning cream/lotion.

Star Wars Light Saber Master Replicas, the leader in authentic prop replicas, introduces the Light Saber – the glowing sabers made famous by the Star Wars films. The Light Saber features a bright, glowing blade that ignites dramatically on power up with motion-activated sounds that respond to your every move – digitally mastered direct from Star Wars films.

Built for action with a bright light core and designed to last, these prop replicas are officially licensed by Lucas Films. Choose between the Luke Skywalker or Darth Vader models and bring the power of the Force home!

This spot delivers the excitement of the films utilizing Star Wars footage of Luke and Darth Vader, combined with teens and older male talent, battling it out with the Light Sabers.

WorldFest has a wide range of categories including independent film, music videos, documentaries, print, radio, new media (including web sites), television and cable productions, and many others. WorldFest was founded 43 years ago and became the third competitive international film festival in North America, following San Francisco and New York. The mission/vision statement of WorldFest is to recognize and honor outstanding creative excellence in film and video, validate brilliant abilities and promote future filmmakers. One of the oldest and largest film and video competitions in the world, there were more than 4,300 category entries received from 37 countries.

WorldFest has the most consistent film festival managementin the world, with the same continuous direction (award-winning producer/director Hunter Todd) for 37 consecutive years. All staff members have active film and video production experience. The festival has a long history of presenting and honoring independent filmmakers. It has a long list of “discovered” film greats such as Steven Spielberg, George Lucas, Ridley Scott, Ang Lee, the Coen Brothers and many others from their beginning efforts in short subject submissions early in their careers. Each year, 55-60 films are premiered during the ten day festival, as well as offering the competitions in TV production, documentary, corporate and business films, student and experimental, TV commercials and more.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long- and short-form media buying, telemarketing/fulfillment management and integrated marketing.

For more information about hawthorne direct please see: www.hawthornedirect.com.