hawthorne direct Named 2004 New York Festivals Finalist

FOR IMMEDIATE RELEASE

Fairfield, IA- hawthorne direct, the direct response TV advertising agency, recently was named a 2004 New York Festivals Finalist for the Swiffer Wet Jet short form production.

“It is fabulous to receive finalist notification from the 2004 New York Festivals. We look forward to future recognition for our efforts,” said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

The Swiffer Wet Jet, was the first powered wet mop with a replaceable pad on the market, and moved to the position of category lead through the use of one and two minute DRTV commercials.

The New York Festivals TV Programming and Promotion Awards recognizes the best work in news, documentary, information and entertainment programming as well as in music videos, infomercials, promotion spots and other campaigns. Now in its 47th year, the 2004 competition received entries from television broadcasters, cable companies, production companies and independent producers in 36 countries. New York Festivals also includes other awards competitions such as television and radio advertising.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long- and short-form media buying, telemarketing/fulfillment management and integrated marketing.

For more information about hawthorne direct please see: www.hawthornedirect.com