hawthorne direct Makes Honorable Showing in the 2004 Accolade Competition
FOR IMMEDIATE RELEASE
hawthorne direct Makes Honorable Showing in the 2004 Accolade Competition
Fairfield, IA- hawthorne direct, the direct response TV advertising agency, recently received honorable mentions for the DRTV spot “Icy Hot Sleeve” and also for the film “Small Town Reality” in conjunction with the Performing Arts Conservatory of Fairfield.
“We are pleased to receive recognition from the 2004 Accolade Competition. It is especially great to generate positive reception for ‘Small Town Reality’. This piece was written and performed by high school and middle school students and directed, filmed and edited by our staffers in a wonderful volunteer hawthorne direct effort,” said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.
Icy Hot Sleeve
Icy Hot Sleeve is a two-minute spot, shot in high definition, which introduces a revolutionary pain reliever that can set you free from ice packs and pain pills. Flexible Sleeves, with built-in medication in two sizes, get icy to dull pain and hot to relax pain away. “Get out of the pain and back in the game!”
The goal for the Icy Hot Sleeve DRTV campaign was to launch a "hybrid" DRTV and retail driving TV ad campaign for a brand new Icy Hot product. TV spots (:60 and :120) were produced to educate viewers about the unique benefits of the product while giving them the opportunity to order directly from television. Those who did not order from television were shown how the product works and what specifically it could do for them to produce a stronger purchase intent at retail.
Small Town Reality - 50 Minute Feature Film
When Hollywood producers come to a small Iowa town to spring their Reality Show trap on some unsuspecting teens, they get more than they ever expected. The teens are thrust into trying situations over the course of a night locked in a strange building.
The group experiences a medical emergency, physical fights, budding relationships, and face the deep divisions that separate the “townies” and the “ru’s”. Individually and collectively, they ultimately have to decide if fame is worth the price they will have to pay.
The film, Small Town Reality, was written and performed by high school students as a result of a class in screenwriting at the Performing Arts Conservatory (P.A.C.) in a small town of 10,000 in Fairfield, Iowa. hawthorne direct inc, a local company, filmed, directed and edited pro bono, with directing and editing input from the P.A.C. director, Jennie Lee, and students. Original music for the film was written by Dain Daller, a young musician from Fairfield.
The Accolade Competition, located in La Jolla, California, recognizes professionals who demonstrate exceptional achievement in film, video, television and commercials. It is a national competition that draws entries from a cross-section of Hollywood studios, independent film, television, corporate, education, government and public relations producers. Each entry is judged by a senior-level, award-winning professionals against a high standard of excellence.
hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long- and short-form media buying, telemarketing/fulfillment management and integrated marketing.
For more information about hawthorne direct please see: www.hawthornedirect.com
