hawthorne direct Takes Home Two Platinum Awards from the WorldFest-Houston International Film Festival
FOR IMMEDIATE RELEASE
Fairfield, IA- hawthorne direct, the direct response television advertising agency, took home two platinum awards from the WorldFest-Houston International Film Festival for The George Foreman KnockOut Household Cleaning System infomercial and the AARP Health and Wellness spot.
“We are pleased to earn platinum awards for our short form and long form works from one of the oldest film festivals in the world. It really offers us a great sense of accomplishment,” said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.
KnockOut Household Cleaning System
George Foreman introduces the KnockOut Household Cleaning System which knocks out germs, grease and grime without harmful chemicals. The system includes four products: a multi-purpose cleaner, a deep-stain remover, a streak-free glass cleaner and a super disinfectant. George Foreman and Terri Ouilette co-host this infomercial, demonstrate the products and present testimonials from those who have used them. The Super Disinfectant is the first Environmental Protection Agency approved disinfectant, made of botanical extracts, killing 99 percent of bacteria. All of the products are 100 percent environmentally safe and free of harmful chemicals. George Foreman says cleaning up the environment and protecting families is now his big fight and he sincerely endorses this breakthrough cleaning system.
AARP Health & Wellness
Many people may not know that AARP is not just for retired persons anymore. This organization offers membership to any person age 50 or above, many of who enjoy working and want to stay healthy and active so they can work as long as they can. This two-minute spot focuses on just that aspect of the many benefits AARP offers – health and wellness resources, services and information.
The DRTV piece explains the benefits of the AARP website and AARP publications. Whether it’s answers to medical questions about your parents or information you need to ask the right questions when you go to a doctor, the AARP website provides the latest medical information. The AARP magazine and booklets such as “Taking Charge of Your Health” provide a wealth of information for taking care of your health and keeping your mind young.
The commercial objective is to bring the health and wellness benefits of AARP membership to the attention of everyone over 50 and to increase membership by viewers responding to the spot’s 800. This spot is unique is in its simple and straightforward format, composed entirely of testimonials.
AARP is dedicated to enhancing quality of life for all as we age. For this ever-growing segment of the population, membership in this organization is an easy way to receive information needed to stay healthy.
WorldFest, now in it’s 38th year, was founded in 1961 as a film society. It became the third competitive international film festival in North America, following San Francisco and New York. There were more than 4,500 category entries and around 15 percent of the entries received recognition.
The competition was founded by award-winning producer/director Hunter Todd to present a quality film festival for independent filmmakers. WorldFest seeks to recognize and honor outstanding creative excellence in film and video and to validate brilliant ideas.
hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long- and short-form media buying, telemarketing/fulfillment management and integrated marketing.
For more information about hawthorne direct please see: www.hawthornedirect.com.
