hawthorne direct Announces OxiClean® Detergent Toss-N-Go™ Ball Direct Response Television Campaign in Full Rollout

FOR IMMEDIATE RELEASE

Fairfield, IA—hawthorne direct, premier direct response TV advertising agency, announces the OxiClean® Detergent Toss-N-Go™ Ball by Orange Glo International direct response television (DRTV) campaign is in full rollout. Creative and production for the infomercial, Have a Ball, was handled by hawthorne under the direction of Tim Hawthorne, founder, chairman and executive creative director.

“Introducing consumers to the OxiClean®Detergent Toss-N-Go™ Ball, perhaps the first real innovation in laundry detergent in nearly a century, has been an exciting opportunity,” said Hawthorne. “We appreciate the dedication of Orange Glo International’s OxiClean® team in transforming a tedious chore into an enjoyable experience. We are proud to be associated with Orange Glo International, the makers of OxiClean® , in bringing the OxiClean® Detergent Toss-N-Go™ Ball to the public.”

Jon LaClare, brand manager for Orange Glo International said, “After years of development, many prototypes and thousands of hours of testing, Orange Glo International is proud to introduce the OxiClean® Detergent Toss-N-Go™ Ball in a big way via DRTV. We believed that DRTV was the best way to reveal the next generation of laundry detergent. We wanted consumers to understand that the Toss-N-Go Ball isn’t a liquid and it isn’t a powder. It is a detergent ball with oxygenated cleaning power.”

“We went back to the direct response basics and engaged hawthorne direct the oldest (full service DRTV) agency in the business. We have been impressed by hawthorne direct’s professionalism and DRTV techniques. We look forward to future projects with hawthorne.”

While laundry will probably never go away, the OxiClean® Detergent Toss-N-Go™ Ball has helped remove some of the hassles of doing laundry forever. The revolutionary new Toss-N-Go, in a self-dispensing bag, promises that consumers will never have to measure and pour detergent again. This means no more heavy boxes, bottles, spills or leaks. The ball actually weighs less than one pound.

The Toss-N-Go Ball is simply tossed into the washing machine and then the washer is turned on for a complete cycle. The Toss-N-Go Ball is ready for the next load and up to a month of laundry or 25 plus loads.

Host Billy Mays says, “One ball does it all! The Toss-N-Go Ball is simply the easiest laundry detergent you’ll ever use. The secret to the Toss-N-Go Ball is a patented time-release technology that delivers the same high-performance oxygenated cleaning power that consumers have come to expect from OxiClean. That's why Toss-N-Go Ball cleans continuously, from start to finish. It rinses away clean, too, so the laundry always comes out spotless, bright, and smelling great.”

The Toss-No-Go Ball affords the consumer with space savings, time savings, super cleaning and it minimizes suds (low suds) and maximizes cleaning. Mays says, “Suds are duds.”

In regards to the time savings, regular laundry detergent requires filling the washer with water before adding detergent. This is not true with the Toss-N-Go Ball. That means consumers save two minutes a wash without the fill time and that adds up to 12 hours a year for a family’s average loads per year. Another four hours a year can be saved without the pouring, measuring, spilling and cleaning up. The Toss-N-Go Ball can save users 16 hours of just getting ready to do the laundry per year. The Toss-N-Go Ball works great in standard top-loading washing machines, as well as high-efficiency front loaders. It's a unique solution to a common problem. For more information about the Toss-N-Go Ball see www.oxicleandetergent.com.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing.