hawthorne direct Wins Three Videographer Awards

FOR IMMEDIATE RELEASE

Fairfield, Iowa – hawthorne direct, the direct response TV advertising agency, recently won three Videographer Awards. Rockabilly won the Award of Excellence, OxiClean® Detergent Toss-N-Go™ Ball received the Award of Distinction and Honorable Mention went to Wagner Control Spray.

“We appreciate the recognition from the Videographer Awards for our creatives. Look for more great work from hawthorne direct,” said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

Rockabilly Infomercial Description:

Elvis Presley, Jerry Lee Lewis, Johnny Cash, Carl Perkins – these are some of the names from an era that changed music forever. They called it Rockabilly long before they called it Rock and Roll. And without Rockabilly, Rock and Roll wouldn’t exist.

The Rockabilly Infomercial introduces the ultimate music collection – 113 original classic recordings from some of the greatest legends in Rockabilly music. Digitally restored and refurbished, it includes a three-hour documentary that tells the incredible story of Rockabilly in the words and music of the legends themselves. See never-before-seen live footage of Rockabilly legends at their best, such as Roy Orbison, Gene Vincent, the Everly Brothers and many more, as they changed music and defined a whole new era.

Hosted by Kris Kristopherson and Jerry Naylor, lead singer for the Crickets, the music featured in the show takes you back to the roots of Rock and Rock, when they didn’t just make music; they made history.

The target audience included music lovers of all ages, especially the older generation of Baby Boomers who remember the music of this era.

OxiClean® Detergent Toss-N-Go™ Ball Infomercial Description:

The objective was to launch and sell the OxiClean® Detergent Toss-N-Go™ Ball through numerous demonstrations of its features and benefits in an Infomercial. The concept was to change the way consumers do laundry by dropping the OxiClean® Detergent Toss-N-Go™ Ball in the washer and leaving it there for up to 30 loads. No more hassles of measuring, pouring or soapy residue; just toss and go. The target audience was women 25 and over.

Just toss a Toss-N-Go™ Ball into your washing machine and turn on your wash. It's that simple. When you're ready to do another load, the Toss-N-Go™ Ball will be ready, too. Drop it in once, and you're done for up to a month of laundry.

The secret to the Toss-N-Go™ Ball is a patented time-release technology that delivers the same high-performance oxygenated cleaning power that you've come to expect from OxiClean®. That's why the Toss-N-Go™ Ball cleans continuously, from start to finish. It rinses away clean, too, so your laundry always comes out spotless, bright, and smelling great. The Toss-N-Go™ Ball works great in both standard top-loading washing machines and heavy-duty front loaders. It's a unique solution to a common problem.

Wagner Control Sprayer Infomercial Description:

This Infomercial presents the Wagner Control Spray, a revolutionary paint sprayer with “Lock-N-Go” technology that allows a person to paint smart and paint fast. It gives the user maximum control of both spray volume and pattern while delivering more paint, stain and sealer onto weekend projects and less into the air. Demonstrations show how easy it is to use, and how it makes changing paints and stains, and clean up, fast and simple.

The show depicts three challenges featuring the Wagner Control Spray versus ordinary painting supplies. The first experiment was a race to finish a neighborhood’s many painting projects; another test was a competition to seal the wood on a baseball diamond’s bleachers, dugout, and benches; and the final battle featured a sprint to paint a set of outdoor louvered shutters.

The results? The Control Spray finished all the neighborhood projects before the paint brush crew got half way through theirs, finished the entire baseball diamond in one day, and completed the shutters before the brush had finished one third of the project.

The Videographer Awards is an international awards program directed by communications professionals to honor talented individuals and companies in the video production field. Entrants include video production companies, advertising and public relations firms, corporate communications departments, cable and broadcast television operations, government agencies and schools, independent producers and wedding and special event producers. Past winners have come from all 50 states and numerous countries.

The Videographer Awards is designed to identify communications professionals who are raising the standards of the industry and to give winners and their clients the recognition that the work they are producing is outstanding and highly regarded by their peers. The competition provides an equal chance of winning to all entrants, regardless of size and budget. Since there are no lengthy essays to accompany the entry, all work is judged solely on its own quality, creativity and resourcefulness.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long- and Short-form media buying, telemarketing/fulfillment management and integrated marketing. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.