hawthorne direct Announces the QUIXX High Performance Scratch Remover National Direct Response Television Campaign Launch and Rollout

FOR IMMEDIATE RELEASE

Fairfield, Iowa–hawthorne direct, premier direct response TV advertising agency, announces the launch and full rollout of the QUIXX High Performance Scratch Remover national direct response television campaign. Sullivan Productions was responsible for the creative and production of both the 60- and 120-second spots and hawthorne direct is handling the media buying and management.

“This is a product that truly lives up to its name and with a strong marketing campaign that includes television advertising and public relations, we believe QUIXX will be very successful in the American market,” said Markus Vogtmann, Managing Director, E.V.I. GmbH, creators of QUIXX Care System. “Americans spend about 80 billion dollars a year to repair and maintain their cars, so we see a great potential for the QUIXX brand in North America. We are confident that QUIXX High Performance Scratch Remover will thrive in the U.S. just as it has in Europe.”

QUIXX Care System of Germany has announced the U.S. distribution of its critically acclaimed QUIXX High Performance Scratch Remover, a two-step repair system that effectively removes small, big and even deep scratches from all paint finishes quickly and safely, saving consumers hundreds of dollars in auto body costs while still providing professional results. QUIXX High Performance Scratch Remover was previously available only in Europe, where it received rave reviews from various automotive publications and consumers alike. The U.S. launch of QUIXX High Performance Scratch Remover is being supported with a nationwide direct response television campaign scheduled to air throughout 2007.

Timothy R. Hawthorne, founder, chairman executive creative director for hawthorne said, “We are pleased to be associated with QUIXX in bringing the critically acclaimed, TÜV certified, high performance scratch remover from Europe to the consumer in the United States.”

Engineered by German technicians, QUIXX High Performance Scratch Remover is the recipient of the prestigious TÜV (Technical Inspection Agency, www.tuvusa.com) inspection certificate, which is presented to products that pass strict testing procedures. QUIXX High Performance Scratch Remover was awarded the certificate based on its effectiveness, paint compatibility, environmental safety and other specific criteria. It is the first product in its category to receive this high accolade. Additionally, a premium German car manufacturer has chosen QUIXX High Performance Scratch Remover to be included in its own customized scratch repair kit.

QUIXX High Performance Scratch Remover is available in the United States for $19.95. For additional information, please visit www.quixx-usa.com or call 305.358.3887 ext 203. QUIXX media needs may contact Melly Bonita at 305.358.3887 ext 204 or melly@quixx-usa.com.

Created by E.V.I. GmbH of Germany, QUIXX Care System is also the maker of QUIXX Polish and Wax. E.V.I. GmbH was formed in 1992 with a specific goal in mind: to find a way to effectively remove scratches from synthetic materials. The study of surface technologies is E.V.I.’s core competence and the company has launched several brands of scratch removers for different purposes under their umbrella including QUIXX High Performance Scratch Remover, QUIXX Polish, QUIXX Wax, Displex and Xerapol. E.V.I.’s products are sold in more than 50 countries worldwide.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long- and Short-form media buying, telemarketing/fulfillment management and integrated marketing. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.