hawthorne direct Enlists Scot Wilcox as Digital/Interactive Media Editor - Writer Scot Wilcox for The Hawthorne Videoactive Report™

FOR IMMEDIATE RELEASE

Fairfield, IA - hawthorne direct, the renowned full-service direct response television agency, has enlisted Digital/Interactive Media Editor-Writer Scot Wilcox to pen the Hawthorne Videoactive Report™, a daily eNewsletter offering "News, Views and Insights on Interactive Video Advertising." The eNewsletter and video-intensive website showcase the integration of proven, accountable DRTV advertising techniques with increasingly popular interactive digital ad models. hawthorne has copyrighted this integrated advertising approach "Videoactive™."

Wilcox brings to the hawthorne direct team a wide range of professional experience. He most recently served as information technology specialist for the University of Iowa. He also acted as an educational adviser, a distance education course coordinator and was an instructor for ten years. Wilcox taught credit courses for three academic departments -- English, Rhetoric, and American Studies -- teaching students literature, American culture studies, speech and writing.

During his final two years at the University, Wilcox decided to return to his creative roots, and completed a number of freelance projects for hawthorne direct's marketing department.

According to company founder, Chairman and Executive Creative Director Timothy R. Hawthorne, such breadth of experience made Wilcox an ideal fit for hawthorne's new project. "Scot's a well-rounded guy," Hawthorne said. "He knows how to research, he knows media and technology, and with all those years teaching college students, he knows how to communicate. Plus he's a pretty clever guy. He knows how to keep things fresh."

Wilcox writes and compiles the Hawthorne Videoactive Report blog, posting ten stories every weekday. He also authors the shooting scripts for hawthorne's daily video post -- a three-minute news show that analyzes top trends and news stories in the world of Videoactive advertising.

Wilcox said, "Things move fast in this industry. My contribution is to help busy people keep up. There are literally thousands of good resources out there, so I monitor as many as I can and try to boil everything down. Our show is quick, it's informative, and we try to keep it fun. We provide the hot stories in the format people love, plus we offer some critical insights. If you're a new media advertising professional and you only have time to check one or two websites a day, the Videoactive Report should definitely be one of them."

Wilcox has a Master of Arts degree in American Studies from the University of Iowa and a Bachelor of Arts in English and American Studies from St. Olaf College.

hawthorne direct is a full-service direct response advertising agency specializing in creative and production, long- and short-form media buying, telemarketing and fulfillment management, integrated marketing and videoactive initiatives. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and a valued member of the Direct Marketing Association (DMA) and DMA Broadcast Council. To learn more, call 1-641-472-3800, or visit www.hawthornedirect.com.