hawthorne direct Gets the Gold from the Astrid Awards

FOR IMMEDIATE RELEASE

Fairfield, Iowa - hawthorne direct, the direct response TV advertising agency, was recently awarded the Gold Award for the Allera ImmunExtra commercial. 

 "We are proud to receive the Gold Award in recognition of our fine creative and production work," said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

Allera ImmunExtra Commercial Description:

The Allera ImmunExtra spot was created to cut through the clutter and create a brand/brand message for Allera Heath Products, Inc., that would resonate in the mediums of television, radio, web and retail.  The commercial offers a free 30-day supply to allow consumers to try ImmunExtra. The commercial is hosted by Lise Simms, in a beautiful pine forest as she discussed the role of the immune system to good health.  As the camera sweeps around her, she tells viewers that scientists in the United States have developed an extract from pine cones that enhances and stabilizes the activity of the immune system.  Allera Health Products is dedicated to providing innovative products of the highest quality that are based on sound scientific research. Allera Health Products develops supplements that enhance the immune system and drugs that help fight illness and disease. Headquartered in St. Petersburg, Florida, the biotechnology company was founded in 2005.

The company's first product, ImmunExtra, comes to market after more than 15 years of rigorous research on the pine cone extract that is the basis for ProLigna™. Research at the Tampa Bay Research Institute indicates that pine cone extract optimizes immune cell activity to help the body combat germs and viruses that may cause illnesses.

Allera Health Products holds the exclusive license for ProLigna, a compound developed by scientists at the non-profit Tampa Bay Research Institute in St. Petersburg, Florida. ImmunExtra is the first product based on this breakthrough compound; research continues to determine its true potential. CEO Frank Tufaro, Ph.D. is leading a team of more than a dozen of the foremost experts in science, manufacturing, and marketing to make ImmunExtra available to consumers. ImmunExtra is produced in the United States by Allera Health Products, in facilities certified by the NSF (National Sanitation Foundation). These facilities employ Good Manufacturing Procedures to ensure product quality and consistency.  For more information please see:  http://www.immunextra.com/

Founded in 1991, the ASTRID Awards honor excellence and innovation in concept, design or production of advertisements in over 20 categories.  Entries are judged by panels of design professionals on the basis of concept creativity, clarity and production quality.  Each entry is evaluated three separate times during the preliminary rounds. The three sets of scores are then averaged into a single score for the individual entry.  The top 30 percent of entries win awards.  A certain minimum score must be achieved to qualify for an award.  The ASTRID Awards program is the only festival that permits nominators to see the judges' evaluations.  Entrants find the scores of great value in their continual learning and creative process.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long- and Short-form media buying, telemarketing/fulfillment management and integrated marketing.  hawthorne is celebrating 20 years of excellence in direct response television.   The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.

For more information about hawthorne direct please see www.hawthornedirect.com.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long- and Short-form media buying, telemarketing/fulfillment management and integrated marketing. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.