hawthorne direct's Dr. Stephan S. Kelley, Co-hosting Virtual Seminar "Online Video - The Hottest Selling Tool of the Trade" on August 16 at 1:00 p.m. EST, Sponsored by the DMA Broadcast Council

FOR IMMEDIATE RELEASE

Fairfield, Iowa - hawthorne direct's Chief Technical Officer Dr. Stephen S. Kelley, is co-hosting the Direct Marketing Association (DMA) Broadcast Council virtual seminar "Online Video - The Hottest Selling Tool of the Trade" August 16 at 1:00 p.m. Eastern time.

Response Magazine's Editor Thomas Haire, will serve as webinar moderator. Panelists with Kelley will include CEO and Founder Johnny Mathis, of Livemerical and ExpoTV President and Co-founder Bill Hildebolt.

Kelley said, "This webinar will be invaluable to people wanting to learn how to maximize their potential and increase their ROI via Internet video. I will be sharing some proprietary information about the Hawthorne Videoactive Report™ and I'll encourage the free-form sharing of information during the virtual seminar and also within our community pages at www.VideoactiveReport.com. I look forward to participating with Johnny and Bill, whose experience has taught us all and benefited our industry. The amazing thing about our evolving medium is that we are constantly learning and trying new things."

The panelists are asking attendees if they are embracing Internet video as the hottest new selling mechanism in our industry and suggesting that it is time to strike while the iron is hot. This communication medium has quickly matured into a critical element of the media mix. This webinar promises to share what the top players are doing and how attendees can model from the successful tactics. Kelley, Mathis and Hildebolt will share samples of Internet video that either clearly missed or hit the mark, and offers tips to master the working formulas so attendees can take advantage of the Internet video craze. Attendees will leave with a comprehensive understanding of the fundamentals of Internet Video. More importantly, however, the importance of this medium in maximizing results as is relates to Internet marketing, search engine optimization, contextual marketing, and traffic management will be emphasized, as well as the significance of negotiation, buying, and proper reporting.

To register for the webinar please call (212) 790.1500, or see: http://www.the-dma.org/councilevents/broadcastvirseminarIII/

Dr. Stephen S. Kelley is chief technical officer of hawthorne direct. Kelley has a PhD in high-energy theoretical physics and over 25 years of experience in almost every aspect of information technology. He serves as an architect of new media initiatives for hawthorne's clients. He is co-creator of the Hawthorne Videoactive Report™ and the originator of the weblog that birthed this site focusing on interactive video advertising. He also oversees the information systems of hawthorne direct with the guidance of CEO/President Thomas Kelly. Kelley manages the hawthorne direct information systems and technical teams. He has been with hawthorne for nearly three years. He has extensive experience in system administration, networking, programming and software architecture.

Thomas Haire, editor of Response Magazine, has spent the past six years leading the editorial direction of Response Magazine. An award-winning writer and editor, Haire has overseen unprecedented financial growth during his time as editor-in-chief at Response, as well as growing editorial excellence that has been recognized by magazine associations and organizations, including the Western Publications Association.

Bill Hildeboldt, ExpoTV president and co-founder, oversees program sales, business development and operations. He helped design the company's landmark Videopinionssm product and has been leading the company's push into content syndication. He also was the architect for the company's local VOD advertising product currently used by leading cable operators. Prior to co-founding Expo in 2004, Hildebolt spent over ten years in finance. He is a member of the Board of Directors for Intelliseek and is an Advisory Board member of Backchannel Media, Havoc Television and Red Jam Media. He also serves on the TV and Technology Councils of the Electronic Retailing Association. Hildebolt graduated from the University of North Carolina and also from Harvard Business School.

CEO and Founder Johnny Mathis, of Livemercial, Inc., has led the company to enjoy phenomenal growth fueled by their integrated media packages and patent pending "instant-on" streaming video technology. Livemercial's clients include top names in the direct response industry and many Fortune 500 companies, from Microsoft to General Electric.

For information about the DMA Broadcast Council please see www.the-dma.org/councils/broadcastcouncil/

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long and Short Form media buying, telemarketing/fulfillment management and integrated marketing.  hawthorne is celebrating 20 years of excellence in direct response television.   The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.