Hawthorne Videoactive Report™ Reveals Mission of the Electronic Retailing Association Accreditation Program via exclusive webcam interview with Sieglinde Friedman

FOR IMMEDIATE RELEASE

Fairfield, IA – Hawthorne Direct’s Hawthorne Videoactive Report™ uncovers the mission of the Electronic Retailing Association (ERA) Accreditation Program via an in-depth web cam interview with Sieglinde Friedman, ERA Vice President, Board and Strategy, interviewed by Hawthorne Direct Founder, Chairman and Executive Creative Director Timothy R. Hawthorne.

"It is the goal of the Hawthorne Videoactive Report to give back to our industry, to educate, to entertain and to inspire.  Since video is our medium, we’ve initiated a series of web cam interviews with industry leaders. We’re pleased to kick off this series by interviewing a prominent ERA leader.  Log on to discover ERA’s latest accomplishments at www.videoactivereport.com," said Hawthorne Direct Founder, Chairman and Executive Creative Director Timothy R. Hawthorne.

The exclusive Videoactive Report webcam interview probes into the mission behind the ERA Accreditation Program, what exactly sparked the need for accreditation and reveals the people behind the program and who the target audience is.  The benefits of becoming accredited are shared.  Additionally Friedman explains how an individual and or company can become accredited. 

Friedman announces that the program will debut September 21-23 at the 18th Annual Electronic Retailing Association Convention at the Paris Las Vegas Resort & Casino.  She touches on the educational lineup and offers what else will be happening at the show.

For more information on the Electronic Retailing Association and ERA Accreditation Program see:  http://www.retailing.org/

Hawthorne Direct is a full-service direct response advertising agency specializing in Short Form television, Long Form television, Digital, Mail and Print. Hawthorne is celebrating 21 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and a valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council. For more information about Hawthorne Direct, go to www.HawthorneDirect.com.